Making The Right Noise To Attract Customers

We all know that a loud shrill whistle will get people’s attention.  Don’t you wish it was that easy to attract customers to your business?

With all of the noise in today’s social media, how do you break through and attract the right target audience? In order for any business to reach their marketing goals, it is important that you know your target audience inside and out. Conducting market research and doing the right analysis is essential to understanding and then attracting your target audience. The market research must be as in-depth as possible providing you with all the data you need to understand your target audience correctly. 

Small businesses often effectively compete with large companies by targeting a very small or niche market.

It also helps to know who your competitors are targeting. Who are their customers? Once you have determined who your competitors are targeting, determine if it is possible to beat them in that marketplace or find a market segment that they are overlooking. By conducting this market research and analysis you are going to be able to break through the noise and attract the right target audience for your business.

The first step can be to understand where your competitor can be beaten. What can you do that is better, faster or less expensive than your rivals?

We all know that social media can be overwhelming for both businesses and consumers. To help you cut through the online noise and attract your ideal customer I’m going to do a multi-part series about creating social media posts. This first post in the series will start with the foundation.

You want to avoid the time suck of social media and your audience wants to receive information that’s relevant and valuable. Creating posts that appeal to your target audience starts with knowing your:

    Mission
    Values
    Products and Services
    Business Goals
    Ideal Customer

You absolutely must know the last one because without a clear picture of who your ideal customer is you won’t have a focused message. Make it easy for the person you want walking through your business door or visiting your website to know how you can fill a need or solve a problem they have.

Combining all of those will help you create posts that show who you can help, what you help them achieve and how you do it.

SMART Service Desk IT Service Management Software is a great start to creating your very own customer service legends. We know that your satisfied customers will return again and again. Let us help you increase productivity, reduce operations cost and improve customer experience with our ITIL compliant solutions. No matter the size of your business we have your customer retention solutions.

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