Do You Try To Find Better Customers?

Do you find new customers? Do you buy new customers? Do you attract the right new customers?

How do you think of customer attraction?

The practice is especially important for new business owners who tend to not only have more limited means, but also don't generally register a profit from a new customer until the fifth of sixth purchase. And without a stable of customers to tap for repeat purchases, being more careful about where you ply your limited resources can only serve you.

The Smart, Easy Ways to Find Better Customers

Landing referrals from networking or past business associations isn't just a cheap way to pick up new business. It's also a way to pick up customers with the highest retention rates. What's more, referral customers tend to purchase more over time and in turn become a source of additional referrals.

How do you find referrals? Beyond having a product or service that's in demand, your business must have a clear idea of who your “better,” "ideal" or “perfect” customer is.

That way, you can communicate to others in your network what type of customer you're looking for. You can also focus your own products or services to meet the needs, wants or desires of that very specific profile.

Great Referrals Don’t Happen By Accident
Teaming up. Another way to leverage available resources is through what's known as a "host-beneficiary" arrangement. In this arrangement, another business with the same target customer will use their database to promote your business. 

They might attach a gift voucher or other discount offer for your products at the end of one of a newsletter or mailing. Examples of this include: a high-end hair salon and a high-end car dealership or an attorney and an accountant.

To attract another business, offer to pay for the business owner's mailing or email expenses, or offer the business owner commission on any sales.

The 80/20 Rule
We're all tempted to waste our time trying to please all of our customers instead of the most lucrative ones. We are all conditioned to always respond to the stimulus around us. So if you obey the 80/20 rule, you are going always to feel as though you are ignoring something -- because you are.

It will be an irritating feeling at first. And it particularly gnaws at Americans because we are prone to trying to treat people equally. The phrase is clearly written our Declaration of Independence, that all people "are created equal." But all customers are not equal. Far from it. Some earn you an amazingly disproportionate amount of money, many make you a little bit of money, and some even waste your time. With the last group, you lose money selling anything to them at all.

Your goal should be to zero in on those 20 percent of customers who are essential for your business' prosperity.

SMART Service Desk IT Service Management Software is a great start to creating your very own customer service legends. We know that your satisfied customers will return again and again. Let us help you increase productivity, reduce operations cost and improve customer experience with our ITIL compliant solutions. No matter the size of your business we have your customer retention solutions.

SMART Service Desk
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Chandler Arizona 85225
602-235-0975
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