Data-Driven Marketing Focuses On Your Customers

The role of technology in marketing is dramatically changing. It began with interdependent tools that solved one issue. Now we’re seeing a fundamental shift in investment to software that helps companies illustrate, measure and quantify the overall impact of marketing expenditures on their business.

If the advertising industry focused on the needs of marketers, they would empower them to leverage the current assets they have, in terms of technology and data. But more often than not, their solution has to meet their own model’s parameters. What’s needed is a more open ecosystem that focuses on building industry standards and meeting the objectives of all marketers, not just current clients.

Business leaders have realized that "getting closer to the customer" is crucial to growth. Both business buyers and consumers have more choices than ever before, empowered by online and mobile channels that provide more ways to buy, give and get recommendations, and talk back to companies. Today's customer won't hesitate to walk away from an established company relationship that doesn't meet their purchase needs. This holds true for nearly all industries today, and is no longer limited to those serving consumers.

Today, the customer is truly king. And new buying behavior demands engaging, customer-centered experiences sustained by properly aligned sales and support channels. Discover how social media, mobile apps and digital marketing can build next-generation sales. Create multi-channel brand messaging strategies in order to balance marketing goals and customer demand. Discover how behavioral economics can influence your customer experience strategy now, and over the long-term, by putting the consumer first.

Sales effectiveness requires consistency of product, content and data. When it comes to influencing customer decision-making, the B2B online channel has risen to match the strategic value of the direct sales force. Stay ahead of market peers. Organize your sales functions, channel compliance and people to better meet customer demand. Use technology such as Service Management Software, big data, automation, digital commerce and social media to support sales goals. Learn to align your cost of selling to your business model and take better control of the resulting profit margins.

How are using these consumer focused ideas to advance your companies marketing?

SMART Service Desk IT Service Management Software is a great start to creating your very own customer service legends. We know that your satisfied customers will return again and again. Let us help you increase productivity, reduce operations cost and improve customer experience with our ITIL compliant solutions. No matter the size of your business we have your customer retention solutions.

SMART Service Desk
600 West Ray Road
Suite D-3
Chandler Arizona 85225
602-235-0975
info@smartservicedesk.com
http://smartservicedesk.com