Focus on Your Customers, Not Your Products

Of course you are proud of the products you sell or the services you offer. But your focus should always be on how satisfied your customers are. Does that sound backwards to you?

No matter what you think of your offerings, it is your customer’s satisfaction that matters most.

The first step in this process is that you need to accept that you don’t always know best. Ask your customers for their feedback.  Overall how well do they like what your brand offers.

When Kleenex tissues were first introduced, they were intended to be used with cold cream as a makeup remover. But before long, Kimberly-Clark realized that customers instead were using the product as a disposable handkerchief. Within a few years, that’s exactly how the company was marketing its tissue.

Consumers are smart. So, pay attention to what they have to say about your business -- and be careful not to squeeze yourself into a box so small there’s no room to grow. You never want to risk being so focused on your original vision that you don’t realize when a better opportunity comes along.

Keep in mind that the people who buy your product are also the best positioned to sell it. Give them plenty of reasons to do so.

Making your company, product or brand ripe for evangelism is all about the extras. If you give people more than they expect, they’ll be far more likely to talk you up and encourage others to give you a try. But the trouble is, some startups grab on to the notion of “extras” without understanding exactly how that notion works.

You need to make people want to spend time with your business. That’s true whether you’re a restaurateur, a subscription service or a gadget maker. Today’s consumers want to be engaged with their brand’s identity, and may I say they want to have fun doing it.

Never forget the three Es of the sales business… Education, Entertainment, and Engagement.

Marketing as a practice continues to evolve and it’s important for marketers to evolve with the times and embrace the available technologies. The old way of throwing tons of money into an advertising program to create awareness or to move the needle with regards to sales is quickly becoming antiquated. More and more people are turning to online communities for information. Delivering content that appeals to them is a fantastic and economical way of finding new prospects and building a rapport with them.

SMART Service Desk IT Service Management Software is a great start to creating your very own customer service legends. We know that your satisfied customers will return again and again. Let us help you increase productivity, reduce operations cost and improve customer experience with our ITIL compliant solutions. No matter the size of your business we have your customer retention solutions.

SMART Service Desk
600 West Ray Road
Suite D-3
Chandler Arizona 85225
602-235-0975
info@smartservicedesk.com
http://smartservicedesk.com