Customer Personalization Attracts New Customers

As a modern marketer you face many challenges. While everyone else is enjoying their summer vacations, many marketers are acutely aware that the holidays that make or break their business is fast approaching and is the most important commercial period of the year.

The seasonal shopping period is crucial because success breeds success. Data collected from high-performing campaigns is a powerful resource for marketers to better understand and develop insights about the way customers are behaving on their brand journeys.

Above all, data allows brands to create personalized, unique and optimized experiences for consumers – finely tuned for each individual preference. Often there’s a tension between the level of personalization being delivered and the amount of data that consumers are being required to give up, and brands have had to tread this line carefully.

Is your CRM software helping you capture the information you need to make the best marketing moves? Are you sure?

Can you use your database to select and send the right message and the best offer to the correct customers?

In our past all marketing was personal. The door-to-door salesman, your bank teller and the grocery store clerk all knew you and knew what you and your family wanted and needed. Not so much anymore. Do you recognize the bank teller that waited on you this week?  Or does your bank push you to the ATM?

Consumers want a more personalized retail experience but are divided on retailers’ tactics and the types of personal information they feel comfortable disclosing, according to a new survey. Nearly 60 percent of consumers want real-time promotions and offers, yet only 20 percent want retailers to know their current location and only 14 percent want to share their browsing history.

The survey showed that more than half of all consumers (51 percent) and 68 percent of Millennials would be receptive if   a drug store tells them to stop buying items online that could react negatively with other medicines; however, a significantly lower percentage (30 percent) of Baby Boomers were comfortable   with this personalization tactic.

People buy from business that they know, like and trust.

SMART Service Desk IT Service Management Software is a great start to creating your very own customer service legends. We know that your satisfied customers will return again and again. Let us help you increase productivity, reduce operations cost and improve customer experience with our ITIL compliant solutions. No matter the size of your business we have your customer retention solutions.

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