Does Your Business Fly or Fail During the Summer?

While summer can be a boom time if you’re selling ice cream or pool cleaning services, it can be a slow season for many businesses. With people going away on vacation or simply taking time off, many small businesses feel the pinch of slower business activity. But summer doesn’t have to mean a drop in income. Play your cards right and it can be an excellent time to solidify existing customer relationships and take advantage of a slower pace to execute professional, tried and tested marketing techniques.

When it comes to your slow selling season you can always ask your most satisfied customers to tell their friends, colleagues, or family members about your business. Consider offering them some exclusive service or benefits that they can brag about to their friends; try building a VIP email newsletter list that puts customers “in the know” about new products, sales or promotions before anyone else. Then add a link to every email marketing promotion you send that allows them to forward the message to a friend.  Soon, their friends will want to get in on the action, your VIP list will grow, and so will your business.

It’s not just your satisfied customers who can refer your business. Consider asking any business partners, vendors, and friends to help you get the word out. This can be as simple as placing postcards in the shop next door or rewarding a local hotel concierge when they send people to your business.

BOGO
This promotional tactic probably dates back to the dark ages, so you know the drill. Buy one item and then get one free or at a discount. Buy one full priced entrée and get another at half price. This is similar to a package deal offer.

Thinking Outside Your Box
Is there a new way that your products or services can be used now? If you sell snowmobiles summer is definitely off season. Can you think of a way to use them, repair them, modify them that makes sense during the off season? What can you teach to your market?

Remember, travelers and those people enjoying the outdoors are in your neighborhoods too.  Whether they are getting ready to leave for a trip or they just got to their destination, travels needs fuel and other items on the go. Be ready!

SMART Service Desk IT Service Management Software is a great start to creating your very own customer service legends. We know that your satisfied customers will return again and again. Let us help you increase productivity, reduce operations cost and improve customer experience with our ITIL compliant solutions. No matter the size of your business we have your customer retention solutions.

SMART Service Desk
600 West Ray Road
Suite D-3
Chandler Arizona 85225
602-235-0975
info@smartservicedesk.com
http://smartservicedesk.com