Who Is Your Ideal Customer

Is there a right customer? Is there an ideal customer? How would you describe the perfect customer for your brand or service business? 

At some point, most businesses realize that there are at least two types of customers:

Ideal customers,
“Less than ideal” customers

Now, whether you’ve got your ideal customer pinpointed, or you are still in the process of figuring it all out, it helps to have a set of guidelines that you can use to find more awesome customers while minimizing your exposure to problem people.

Could your step one be to learn to love all your customers? Do some of your customer cause you so many problems that they just have to go?

One thing businesses must learn is that not every customer is a good match for them. Rather than trying to win over ill-suited customers, let them go and focus on attracting ones who will appreciate your offerings. The goal is for a prospective customers to know your brand and how you conduct business from the get-go, which will ultimately increase your new business hit ratio immeasurably.

You should leave nothing to chance when it comes to crafting your brand identity. Everything from the copy on your website to the language used in your proposals to the design of your business cards should convey who you are. Even the way you let people go can affect your reputation in the marketplace. If done with great tenacity, these details will effectively pre-filter potential customers to ensure that they are predisposed to working with you.

When marketing to millennials, the most social generation in history by some measures, you have to take into account their network of people whose opinions they trust. That starts with their parents. Not only that, but it may be Mom or Dad who is holding the purse strings.

The long-term view of your customer acquisition program is a job for a customer database. Without one, success is solely measured on response rate and initial sales - not activations, repeat purchases, renewals, and loyalty. This leads to binge acquisition, where an acquisition manager is rewarded for simply bulking up a customer database. That’s a roller coaster ride with giant spikes of acquisition that may not go anywhere.

The real success is not getting customers to go from 0x to 1x (no purchase to one purchase), but from 1x to 2x, then 2x to 3x+. The paradigm shift here is to focus on the best customers, then build customer acquisition programs around finding more of them. This starts with 3x+ buyers and works backwards.

SMART Service Desk IT Service Management Software is a great start to creating your very own customer service legends. We know that your satisfied customers will return again and again. Let us help you increase productivity, reduce operations cost and improve customer experience with our ITIL compliant solutions. No matter the size of your business we have your customer retention solutions.

SMART Service Desk
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Chandler Arizona 85225
602-235-0975
info@smartservicedesk.com
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