Customers Are The Solution Not The Problem

"Ask your customers to be part of the solution, and never view them as part of the problem."
~ Alan Weiss

Do you approach your business from the point of view of a Satisfied Customer? Remember, customers may forget what you say to them but they'll never forget how you make them feel.

You must first give in order to receive. What does your brand, product or service do for your customers? 

When you conduct consumer research for larger brands, research can be harder to implement in the world of startups, when both time and budget are already stretched. However, there’s nothing like hearing from the customers you’re trying to reach, and there are, many ways to do it.

In the early stages, this could mean pulling together a few focus groups with people who match your target audience (or at least come close) to learn a bit more about what they care about. Of course you shouldn’t make major business decisions this way. But you might discover that what you thought was your product’s primary benefit is actually not as relevant as a different point you could emphasize. Or maybe there’s a must-have feature that hadn’t occurred to you.

If you’ve already built up an audience, send out a simple, multiple-choice survey. Learn what motivated them to become users, what they perceive as your benefits, even just who they are—all of this data helps inform future customer acquisition. You can also understand more about your current offering—what’s working, areas to improve, features to eliminate.

If your business is online and you are launching something potentially complicated, invite people over and watch them use it. The lessons you learn will surprise you.

Yes, there are obviously selfish reasons for going to work every day. Success certainly leads to financial and emotional rewards, even more pronounced when you own the business. But the surest way to achieve this success is by rewarding others first. So remember your lessons from your favorite motivational book, practice generosity, and just like the Grinch’s heart, watch your business grow.

Customers come first! Ignore that axiom at your own risk!

SMART Service Desk IT Service Management Software is a great start to creating your very own customer service legends. We know that your satisfied customers will return again and again. Let us help you increase productivity, reduce operations cost and improve customer experience with our ITIL compliant solutions. No matter the size of your business we have your customer retention solutions.

SMART Service Desk
600 West Ray Road
Suite D-3
Chandler Arizona 85225
602-235-0975
info@smartservicedesk.com
http://smartservicedesk.com