So
exactly how do you go about “shopping” for better customers? Well, when you are
making a purchase that is especially important do you do research on that purchase?
Yes, of course you do. Getting new or better customers for your business is no
different than buy any other important item.
Research!
Your
customers are the reason your business exists. Gathering as much information as
you can about them through customer research will help refine and grow your
business. The type of business you have and the kind of information you need to
gather will influence the customer research methods you choose. You can conduct
customer research yourself or hire a consultant to do it.
You
can gather information about the effectiveness of your advertising by gauging:
Your
customers' likely responses to your marketing and promotional strategies
through testing in a forum such as a focus group. The effectiveness of each of
your past and planned promotional techniques through analysis of sales data.
You
can work out how sensitive your customers are to price changes by using
formulas that measure revenue - multiplying the number of items you sold by the
price of each item. These tests allow you to calculate whether your total
revenue increased or decreased after making price changes by:
Calculating
changes in the quantities of products demanded by your customers alongside
changes in product pricing. Measure the
impact of your product pricing on product demand.
Another
way to measure customer feedback and your customer service is by monitoring
your social media engagement and feedback. Social media (particularly Facebook)
is becoming a common element of your marketing mix and increasingly used by
your customers to provide feedback, share customer service experiences and make
complaints.
Your Customer Service
Delivering
a well differentiated customer experience is much of the same research, you
have the right technologies, business processes, and empowered organizational
structures to support your organization's customer service capabilities. When
choosing customer service technologies, application development and delivery pros
leading customer service projects should move away from a build-first
mentality.
Instead,
they should consider whether technologies they can leverage for customer
service already exist within the enterprise. If not, they can look at
outsourcing options, CRM suites, or specialty customer service point-solutions
vendors. This report provides an overview of options to consider when sourcing
customer service technologies.
SMART Service Desk IT Service Management
Software is a great start to creating your very own customer service legends.
We know that your satisfied customers will return again and again. Let us help
you increase productivity, reduce operations cost and improve customer
experience with our ITIL compliant solutions. No matter the size of your
business we have your customer retention solutions.
SMART Service Desk
600 West Ray Road
Suite D-3
Chandler Arizona 85225
602-235-0975
http://smartservicedesk.com
No comments:
Post a Comment