Competing In Business On The Fourth of July

It goes without saying that the Fourth of July weekend is a very busy one.  In fact, it is second only to Christmas for activities and travel for the American families. Other business are also vying for your customers business. 

With outdoor activities, sports, parades, community celebrations, fireworks, traveling, vacations  and family get-togethers there is little time for people to think about shopping.  Unless of course you are the one selling the party and barbecue supplies. 

How busy will your customer service desk be for this upcoming holiday weekend? Will the extra time off allow folks to catch-up on problems they have been too busy to get to or will they be so busy that the holiday will stop them from calling or contacting your business?

Traditional newspapers are already full with 4th of July specials. Not just for the weekend supplies but everyone is trying to sell what they have from clothing to cars and beyond.

Late planning (or none at all) will mean anyone trying to plan a last-minute vacation will find prices on airfare and hotels extremely high.

Commemorating our country's independence need not require luxury digs in a remote location by the beach, however. A good old-fashioned barbecue with family and friends is a fun way to enjoy the holiday while keeping things reasonable priced.

You can turn a traditional backyard barbecue into an all-out block party with friends, family and neighbors. Assign each participating household a certain style of food or drink and keep the party moving between houses. Keep things festive by requesting hot dogs, burgers and beer as inexpensive, all-American celebration staples and test your creative skills with DIY decorations. You can make star-spangled ice buckets on the cheap that are sure to impress your neighbors.

Take your family or significant other on a picnic, either on top of a mountain, by a lake or at the park near your home. Prepare your own finger foods and side dishes like coleslaw and pigs in a blanket to resemble traditional 4th of July grub. Download a few printable games to pump up the fun, which may include Independence Day trivia and a scavenger hunt for kids.

So what has your business planned to tackle this holiday weekend?

SMART Service Desk IT Service Management Software is a great start to creating your very own customer service legends. We know that your satisfied customers will return again and again. Let us help you increase productivity, reduce operations cost and improve customer experience with our ITIL compliant solutions. No matter the size of your business we have your customer retention solutions.

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