Does Your Customer Service Add Up?

Or should I restate that question as, “Does your customer service add up in the mind of your customers?”

When it comes to building a remarkable brand, business owners often overlook the customer service experience.

When you think of high levels of customer service, what brands come to mind?

The first names to roll off people’s tongues are usually Apple, Land’s End and Virgin. Why? Because outstanding customer service methods are more than a mantra in these organizations. It’s part of their company brand. Yet poor customer service can also be the demise of your company if you don’t do it well.

Many businesses continue to treat great customer service as a cost center, despite the fact that it drives business and profitability. What do you think would happen if you took a different view of customer service and treated it more like a profit center?

The phrase “customer service” evokes different images in people’s minds. One image could be that of friendly, smiling, helpful employees who go out of their way to serve you Most people can recall many examples of poor customer service. Whether it’s the help desk employee that puts you on hold for 20 minutes or the store cashier who engages in a personal conversation instead of ringing up your purchase, poor customer service can make people feel frustrated and vow never to do business with that company again.

No matter what industry you’re in, chances are that you interact with customers at some level. Realize that customers can be shoppers at a store, patrons at a bank, patients of a doctor, clients of a lawyer, or even other businesses as a whole. Because customers have their choice of where to obtain goods or services, the business has to convince the customer that they truly care. An engaged, caring employee raises the customer’s confidence that the business is looking out for the customer’s interests. When that employee suggests a new product or service, the customer trusts that his or her best interest is at heart. On the flip side, if the customer senses a lack of caring, they may question the motives behind any recommendations.

SMART Service Desk IT Service Management Software can be your answer. We know that your satisfied customers will return again and again. Let us help you increase productivity, reduce operations cost and improve customer experience with our ITIL compliant solutions. No matter the size of your business we have your customer retention solutions.

SMART Service Desk
600 West Ray Road
Suite D-3
Chandler Arizona 85225
602-235-0975
info@smartservicedesk.com
http://smartservicedesk.com