Is Your Business Promoting the Fourth of July?

Well, the Fourth of July is here again. Happy long weekend, everyone! To celebrate, many American businesses have spruced up their websites, emails, and social media posts with patriotic spirit. Some brands go a little overboard with holiday marketing (especially around Christmas), but some of them really nailed it for the Fourth of July. Of course they started planning this many months ago.

What does excellent Fourth of July marketing look like? From an interactive guide to watching fireworks in NYC, here are some brands we think have done a great job.

Lowes
Lowes continues to impress us with their DIY- and tool-related Vine videos, but Lowes took the cake for their firework videos last Fourth of July. The accompanying text simply reads "Happy 4th of July!" -- no promotion; no link to their website. Just a simple, personable, well-wishing message for the holiday, and a very nice break from company-focused promotions we're used to seeing. Classy move, Lowes.

https://youtu.be/eb3tOZ62zE8

Spread the Word about your Deals and Promotions

July 4th is huge for retail sales events, which means you’ve got a lot of competition for those consumer dollars. These techniques can help your coupons and promotions go viral.

Create a Twitter campaign around a special offer — like 25% off all items on your site. Using, Viral, give followers the chance to unlock the discount if a certain number of them retweet the offer. Promote the contest via a dedicated email to your customer base. You’ll see your discount go viral fast!

Choose a holiday hashtag, which you promote across all of your marketing channels and through in-store promotions. Prompt fans to share photos, Vines and stories. Set up an automatic response to posts with an coupon code they can redeem on your site or in-store.

Curate social collections of your July 4th sales items (or all the red, white and blue items from your site). Create a themed Pinterest board and a Facebook Look Book. Social collections are not only highly shareable, they’re super easy to set up. Make sure to link back to relevant items to drive commerce.

SMART Service Desk IT Service Management Software is a great start to creating your very own customer service legends. We know that your satisfied customers will return again and again. Let us help you increase productivity, reduce operations cost and improve customer experience with our ITIL compliant solutions. No matter the size of your business we have your customer retention solutions.

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