What Makes A Good Customer?

Does that seem like a strange question to you? What makes a good customer? Would you think the simple and correct answer is one who spends money at your business?

If we take it a step further, is a loyal customer, a good customer? Is a customer who tells everyone they know that your business is the very best there is, a good customer?

I think the answer to those two questions would be a resounding, YES!

Those two customers just don’t happen, you have to earn them. Or perhaps you even have to create them.

We know that the process is that, first a customer has to know about your business. Secondly your customer’s needs or wants what you sell. Of course they must also like what you sell. Finally, and perhaps most importantly, they must trust your business.

Simple then, a good customer must, Know, Like and Trust your business.

Did you know that poor customer service is the most likely cause of the loss of the most important part of customer retention? If a business damages the trust that a customer has in that business the likely outcome is the loss of the customer. The real danger is when they look around and find a new Know, Like and Trust partner, it is difficult if not impossible to bring them back.

Yes, you can offer them a loss leader item and they may return for just the single purchase that was a true no profit give away but, you can’t stay in business with that model.

Now you have a “customer” that is motivated only by price. You know that you can’t survive with price being the only motivation for purchase.

So if we ask again “What makes a good customer?” Can the answer be as simple as exceptional customer service? No one disagrees that you have to have quality products. The same qualities apply to being a good customer as to a good employee, a good friend, even a good spouse: trust, mutual respect and appreciation.

Do you know that every interaction you have with a customer is the one that best serves your business model? Assumptions are a bad thing. Customers who share their expectations openly and early are much happier with their customer service interactions. Does your business meet your customer’s expectations during all contacts?

Does your business model provide clear direction, prompt response, correct response and feedback when a customer has a question, concern or problem?

Would you like to know more? http://smartservicedesk.com/customer-relationship-management.html

SMART Service Desk
600 West Ray Road
Suite D-3
Chandler Arizona 85225
602-235-0975
info@smartservicedesk.com
http://smartservicedesk.com