Existing Customers Are A Real Gold Mine

I’m sure you know that existing customers are a goldmine to your business. Are you doing everything you can to keep them coming back? Here are tips for retaining the customers you already have.

When you get a new customer, do you know what happens to them? Are they tossed into a pool of impolite customer service representatives? Are they getting the high-quality product or service they expect from your brand?

New sales are just one part of any successful business. While new customers are important, and even critical, to all businesses, properly managing and retaining customers form the real backbone of business success.

Everyone, from your sales staff to the front-line customer service representatives to the CEO, should concern themselves with customer satisfaction and customer retention. All employees, regardless of their primary job duties, are responsible for promoting and representing your business. Therefore, employees should be the most effective, and inexpensive, sales tools.

Failing to properly cope with customers and maintain customer satisfaction extends far beyond the loss of the affected client. Once they are gone, so too are the people they know. This pool was made up of many of your future customers.

Maintaining current customers and establishing future customers is why every business should implement a solid customer management and retention program. Your program should have the following goals:

The inability to satisfy customers quickly results in the loss of a customer base for a business and soon after that, the loss of the business. First of all, make sure you have a quality product or service.

Ensure your business and employees are easy to deal with and polite. The words, "thank you," go a long way. Empower your customers and ask them questions to make sure their needs are met and they are fully satisfied. After all, dissatisfied customers tell seven to ten people, while satisfied customers only tell an average of one person.

Also, give your employees a "script" they can use to talk about your product or service. "When we talk about our service to other people, they want to know these things..." Case studies show a broad history of a quality product or service, rather than a laundry list of "we do this, we do that."

Individual Stories are more personal and show the value of your product or service in a real life context.

Would you like to know more about SMART Service Desk Solutions? http://smartservicedesk.com/enterprise-asset-management.html

SMART Service Desk
600 West Ray Road
Suite D-3
Chandler Arizona 85225
602-235-0975
info@smartservicedesk.com
http://smartservicedesk.com