SMART Service Desk Asks When Do You Close Early?

Certain days of the year are affected by foot traffic more than others.  Are there days or even times of the day when you choose to close early? Many small, single location business are tempted to close early if their foot traffic drops off or even seems nonexistent.

Of course businesses that use the Internet for all or part of their business traffic don’t ever face that choice. Whenever a shopper arrives they are ready for that business and the shopper is never disappointed by a closed sign.

If you choose to close your business when you normally would be open what message are yuou sending to a customer who arrives during normal business hours but instead finds just a sign on the door that says Go Away?

What does that customer do? Do they wait to make their purchase at a future time when you decide to be open? Would you say that is unlikely?

The customer more than likely goes in search of another store that is open.  If that store has a similar price structure and comparable products or services, which store do they visit for their next purchase?

Would they chose to stop at the store that was closed or just not even check and go to the store that was open and helped them fill their need?

Will an unannounced closure affect future business? What message does that Closed Sign really send?

Is your business so much better than your competition that you can even chance closing during your regular business hours? Most shoppers understand a business being closed on certain holidays. Most shoppers understand that certain days may have shorter hours than other days. But, finding a CLOSED sign when you “should” be open, may result in that being the last trip that customer or potential customer ever makes to your business.

Keeping your lines of communications open and then having the information to follow up with your customer may be the most effective customer service you can provide. Online or brick and mortar your customers need to feel that you care about them and their buying needs. 

How does your business handle its after sale customer interaction? How does your business handle potential customer sales question? What information do you capture so you can follow up with those potential sales questions?

SMART Service Desk Has Answers!

SMART Service Desk
600 West Ray Road
Suite D-3
Chandler Arizona 85225
602-235-0975
info@smartservicedesk.com
http://smartservicedesk.com