Are you always on the look-out for the latest innovations in online retail, and how leading sites are delivering a world-class customer experience from support to shipping to returns?
Are you looking for a novel way to interact with your customers?
A local woodworking business has done just that. He are excerpts from some of their post-purchase emails. I would say cutting edge but that would be a shameless pun.
First One: Here's what we're going to do: within 3 business days, my specialized team of well trained employees will carefully select, package, and ship your order. If you made size specifications on lumber, it may take longer but we will let you know. To keep up morale, they take the weekends off; so only the days between Monday and Friday count. When the order ships, we're going to send you an email with the UPS Tracking Number, and throw a big party. Before then, though, if I have some questions about the order (such as size requirements, availability, etc.), I will either email or call because I want to make sure you get what you need.
Second One: Someone must have called the local TV stations because the next thing I knew I had six interviews to handle for reporters who asked, "What does [customer name] intend to make?" But don't worry, your secret's safe. I told them, "World peace." Man! If only woodworking could do that!
Anyway, the guys hope to see pictures of what you make so we can have another party (I know what you're thinking). I hope you had a wonderful time shopping at Woodworkers Source. We enjoyed every minute of it, and we've named you "Customer of the Year." That gets you a pretty good parking spot right out front if you ever come see us. So come see us some time.
Third One: Our team of 107 hard-working (and exceptionally good looking) employees has - with great care and attention - selected, packaged and shipped your order #78247 on this beautiful day.
I really think you'd have enjoyed watching all the action when your order came through. When I handed it to Robert, our master packager, he looked at the order, smiled, pulled out a pair of his favorite Italian leather gloves and slid them onto his hands. "Nothing but the best," he said. And off he went! As he selected your order, he placed it all on a satin-lined chariot to transport it to the packaging center. And there's more.
Do you think their customers remember and talk about how this company communicates with their customers?
What does your typical email say to your customers?
Would you like to know more? http://smartservicedesk.com/voice-of-customer.html
SMART Service Desk
600 West Ray Road
Suite D-3
Chandler Arizona 85225
602-235-0975
info@smartservicedesk.comhttp://smartservicedesk.com
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