Actual the 7% figure is really good news. How so? It means that 93% of your competition has a great big vulnerable spot. What you need to do is make sure your company is giving the excellent customer service they want and now-days have come to expect.
If there was ever a customer service hall of fame, Ritz-Carlton would be one of the first inductees. They base so much of their business on doing things for their customers that most others wouldn’t.
Here is a favorite story comes from a Businessweek article detailing the lengths that the hotel chain will go to satisfy its customers:
One family staying at the Ritz-Carlton, Bali, had carried specialized eggs and milk for their son who suffered from food allergies. Upon arrival, they saw that the eggs had broken and the milk had soured. The Ritz-Carlton manager and dining staff searched the town but could not find the appropriate items. But the executive chef at this particular resort remembered a store in Singapore that sold them.
He contacted his mother-in-law, and asked that she buy the products and fly to Bali to deliver them, which she agreed to do. Of course the family was delighted. After an experience like that, do you think this particular family would even consider staying somewhere else?
Does your customer service staff go above and beyond to satisfy your customer? What tools have you provided for them that will help them help and satisfy your customers? In today’s marketplace this needs to go well beyond a simple manual outlining what to do and when to do it. Since every customer and nearly every situation will be different it is difficult for a hardbound set of rules to have the flexibility to respond appropriately.
Would a software approach that helps you track, evaluate, understand and most important how to have the needed flexibility make sense for your company?
SMART Service Desk gives your Customer Relationship Managers the access to Customer feedback analytics, which summarize information captured across multiple channels, so that they can analyze it efficiently, and share it across your enterprise for quick decision making to ensure high degree of customer satisfaction.
When finances are tight, potential customers are less likely to spend their money with an unfamiliar business… unless there is added incentive. Your most profitable incentive is outstanding customer service.
Would you like to know more? http://smartservicedesk.com/voice-of-citizen.html
SMART Service Desk
600 West Ray Road
Suite D-3
Chandler Arizona 85225
602-235-0975
info@smartservicedesk.com
http://smartservicedesk.com
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