How Will The Internet Of Things Affect Your Bottom Line?

You have seen and heard another new buzz word (or phrase) The Internet of Things. If you are wondering just what are they talking about? 

The Internet of Things (IoT) refers to the ever-growing network of physical objects that feature an IP address for internet connectivity, and the communication that occurs between these objects and other Internet-enabled devices and systems.

It is no longer just your computer, laptop, tablet or your phone. It could be your security system, your refrigerator, your sprinkler system or your babies’ crib monitor. It could even be your neighbor’s drone hovering over your backyard.

Is the Internet of Things just part of our connected world or the next game changer in your marketing efforts? Will your bus stop, store mannequin, subway train sign or point of sale machine be part of push marketing that will need to respond and deal with your customer database?

If you don’t join the connected world of “Things” will your competition beat you to the punch? What if your sales terminal could suggest add on sales at the moment of check-out that you can only hope the sales staff will?

As the ubiquitous barcode changed inventory and just in time marketing connected RFID will affect how future marketing and facial recognition will become part of the IoT. Your business entryway can recognize and welcome repeat customers and alert your staff to their likes, wants and more importantly their needs.  After all their connected refrigerator could help you suggest items they may have forgotten. At the very least the fridge could have forwarded the shopping list direct to their phone. Will your point of sale terminal be able to query that same phone?

Is your CRM software ready to grow with your future marketing plans?

IoT may sound like just another alphabet contraction, but in reality, it’s a real technological revolution that will impact everything we do. It's a gigantic wave of new possibility that is destined to change the face of marketing as you know it.

When used in conjunction with a dependable customer relationship management (CRM) tool, the IoT will be able to do more than simply gather and organize client data; it will be able to efficiently and accurately analyze that data as well, providing you with actionable results regarding your consumer base.

How the Internet Of Things will affect your business depends on you.

SMART Service Desk IT Service Management Software is a great start to creating your very own customer service legends. We know that your satisfied customers will return again and again. Let us help you increase productivity, reduce operations cost and improve customer experience with our ITIL compliant solutions. No matter the size of your business we have your customer retention solutions.

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