How Big Does Your Business Feel?

There are many ways when being a small business can give you an advantage as you seek to remain efficient or win customers. Other times appearing to be larger than you actually are is a wiser move. How can your business create the impression of being bigger? Here are four ideas that may help.

Incorporation
An incorporated business is perceived to be a bigger company. Incorporation can be a quick, inexpensive and relatively easy task – it might even enable you to pay less tax and take more out of your business. Working out roughly whether you would be better off as an LLC company is simple enough to do, although you should seek specific advice from a qualified accountant before making definite plans to change the structure of your business.

Grow Your Brand
Successful big businesses realize the importance of having a world-class brand and making full use of its potential. Branding is much more than your choice of corporate colors, typefaces or catchy strapline, of course. Branding is best defined as the experience customers have when they engage with your business, so it extends to such things as how you dress and how you answer the phone or communicate by email. Your business might be small, but that doesn’t mean you should have limited ambitions. Having a brilliant brand can help you to punch above your weight.

Website Design Is Your Canvas
On the whole, large companies have good websites. Having budget to commission a top agency helps, of course. When potential customers want to find out more about you, chances are they will look online, which is where you can come unstuck if your website looks like a basic DIY job, complete with gaudy colors, poorly chosen typefaces, terrible imagery or badly written copy.  If you want to appear bigger, now could be the perfect time to improve your website or (budget permitting) get a brand new one done. You might be a small business, but there’s no reason you cannot have a website that makes a big impression – often for a fraction of the money spent by the ‘big boys’. While you’re at it, make sure your email address looks the part, too. People who work for larger businesses don’t normally use free webmail addresses (eg Gmail, Yahoo! or AOL) for business emails.

Use An Impressive Address
Including your address on your website could immediately show that yours is a home-based business. Even if not, potential customers can quickly search online to find your exact location, and if that’s in a residential area, they’re likely to work out you’re a small home-based business. Paying for a PO Box address can provide a solution or you could rent a trading address, perhaps in a more desirable area of town. There’s nothing wrong with being a home-based business, of course, but bigger companies aren’t usually operated from someone’s home.

SMART Service Desk IT Service Management Software is a great start to creating your very own customer service legends. We know that your satisfied customers will return again and again. Let us help you increase productivity, reduce operations cost and improve customer experience with our ITIL compliant solutions. No matter the size of your business we have your customer retention solutions.

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