Does Your Marketing Support Your Customer Service?

Great Customer Service is at the heart of all successful companies. It can help you develop a loyal customer base and improve relationships with your customers.

In our current ultra-competitive market, it is tempting to chase new business. However, to boost revenue and profitability in your business, your best bet is to focus on customer retention and build customer loyalty. Loyal customers come back time and again; they will also promote your business through word-of-mouth recommendation. By building a long-term customer base, you can reduce the costs of looking for new customers and that will improve the bottom line.

Great service helps turn customers into ambassadors for your business, they will buy your products and services regularly and give you valuable feedback on your performance as well as supporting you through good times and bad.

Even the smallest business needs to plan and control its customer communications. Customer relationship management (CRM) is not the preserve of big corporations. To succeed, every business needs to take a customer-centric approach and build good relationships with their customers based on trust. People buy from companies that they Know - Like - Trust.

You have to work at your customer relationships. Never ever take your best customers for granted. Keep ion touch with them so you can respond as their needs evolve and reward them for their loyalty.

The very sad reality is that customers don't usually complain; most just go elsewhere. Others not only complain, but demand action and meaningful compensation. Most businesses handle complaints poorly. Set up a customer complaints procedure and respond promptly. Resolve the issue so that you don't make the same mistake twice and tell the customer how you have dealt with it.

One very telling indicator of an effective marketing team is when leads have clear expectations for how your business' products and services will help them. And when leads have clear expectations, the transition from lead to customer, as well as that customer's subsequent experience as a customer, can go much more smoothly. This is how Marketing can help prevent customer loss, since often customer churn is the result of misleading expectations that can be attributed back to misleading marketing campaigns.

For example, if your marketing team was relying heavily on the messaging that the indoor paint you sell dries in minutes, but in reality customers report that it takes hours, your marketing team could rectify the false expectations they were setting in their marketing campaigns.
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SMART Service Desk IT Service Management Software is a great start to creating your very own customer service legends. We know that your satisfied customers will return again and again. Let us help you increase productivity, reduce operations cost and improve customer experience with our ITIL compliant solutions. No matter the size of your business we have your customer retention solutions.

SMART Service Desk
600 West Ray Road
Suite D-3
Chandler Arizona 85225
602-235-0975
info@smartservicedesk.com
http://smartservicedesk.com