Tuesday, April 14, 2015

You Do Listen To Your Customers… Don’t You?

A good business will spend a lot of time talking to their customers face to face. You’d be amazed how many companies don’t listen to their customers.

Even if your face to face is done with video chat, make time for customer communications.

Remember not to hard sell, during open communications. Perhaps, you could even say if you find yourself slipping into “Hard Sell” you have failed during your other communications.



It’s tempting! You’ve got an awesome product and you really want to make sure as many people as possible make that purchase, but the truth is, no one likes being sold to. If you come across as knowledgeable and helpful, you’ll do far better with potential customers. Sharing the story behind your products, or the unique aspects of your business is more authentic, and that authenticity will make your brand memorable and more appealing. 

Just be careful not to take this point too far. You still need to be confident in your product and prove that what you sell is worth buying.

Think of it as networking. It doesn’t have to just be about selling. This is a great opportunity to get to know some of your local customers and create relationships with them. Remember that every great business is built on the foundation of supporters and customers: people who keep coming back for more. Do your best to get to know people who seem truly interested in your business. You might even meet other business owners who you can learn from, or share your own knowledge and experiences.

Try to always get customer feedback. Along with networking, you can also use this opportunity to try and get feedback from your customers. Do they like your products? Where do they typically shop for these kinds of items? Do they have any suggestions for improvements? Why do they chose your products now? Keep in mind that this should happen naturally through conversation and not come across as some sort of survey. You still want them to have a pleasant experience! They should feel as though they’re chatting rather than talking business.

First and foremost, always be polite. While this goes without saying, it will go a long way in creating repeat customers. A friendly, positive attitude and professional demeanor will help you gain your customer’s trust. Don’t forget to say ‘thank you’ to everyone. They didn’t have to shop with you, or even consider your company!

SMART Service Desk IT Service Management Software is a great start to creating your very own customer service legends. We know that your satisfied customers will return again and again. Let us help you increase productivity, reduce operations cost and improve customer experience with our ITIL compliant solutions. No matter the size of your business we have your customer retention solutions.

SMART Service Desk
600 West Ray Road
Suite D-3
Chandler Arizona 85225
602-235-0975
info@smartservicedesk.com
http://smartservicedesk.com

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