SMART Service Desk Asks: How Well Do You Educate Your Customers?

Did you know that educating your customer is a very big plus in your marketing efforts? Marketing is nothing more than understanding the needs of your customers and then communicating to them the superior advantages and benefits they can derive by doing business with you and purchasing your products. Think of marketing as ongoing education. You are educating customers, prospects, and referral sources why it’s in their best interest to do business with your company.

Customer education is (or should be) an integral part of your Know – Like – Trust cycle. How well you do this shows up on your bottom line.

Here is what should make up your cycle of sales… Bring in customers… Keep the customers you have… Bring in more customers… Increase your average transaction size… Increase the frequency of purchases.

Many businesses have a lot to say to their customers, but they don’t take the time to consider whether the message they’re relaying is one their clients need to hear. In a world of nonstop marketing ploys, what your customers really want is some insight.

There’s a big difference between marketing to your customer and educating him. A lot of companies believe they’re educating their consumers because they’re elaborating upon the features, advantages, and benefits of their products. What’s relevant to the consumer, however, isn’t what the company values about its own product, but what the product can do to solve a problem for him. By using its marketing to do a lot of navel-gazing, a business shortchanges its customers by only providing them with the information it deems important.

When you’re just marketing to people, you’re trying to sell them on your products. When you’re educating people, you’re helping them understand the benefits of your solutions. Consumers can find information anywhere these days, but when it comes from you, the benefit is twofold: you establish a more knowledgeable customer base and you develop longstanding loyalty.

Does everyone need your product? Simple, all you need to do is to educate them about their need and how easy it is to make that purchase.

If sales is truly a transfer of confidence (Know – Like – Trust) from the seller to the buyer, an educated customer is a buyer. Assuming, of course, you can get your message to enough happy customers and continue to keep them.

SMART Service Desk IT Service Management Software is a great start to creating your very own customer service legends. We know that your satisfied customers will return again and again. Let us help you increase productivity, reduce operations cost and improve customer experience with our ITIL compliant solutions. No matter the size of your business we have your customer retention solutions.

SMART Service Desk
600 West Ray Road
Suite D-3
Chandler Arizona 85225
602-235-0975
info@smartservicedesk.com
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