Companies put tremendous marketing resources towards attracting new customers. And, as important as customer acquisition is for any business, implementing a parallel strategy focused on both customer acquisition and retention will deliver the greatest long-term success. But where should you start?
If your IT Service Management Software is doing its job properly you will be a long way toward keeping your existing customers happy. You will also find that your happy customers will be telling their family, friends and co-workers about how great your business is treating them and how great your products are working out.
That upbeat social media buzz from existing customers is what will help attract new customers to try your brand or company. The first question on a prospect’s mind when considering a purchase is, “What solutions are available?” Your goal is to create awareness and make sure that your solution meets the buyers’ need when they’re ready to make a decision. What better resource than you existing happy customers. You want to use necessary resources to make sure they stay happy customers. This goes back to how well your IT Service Management Software is working.
Social network users are constantly sharing, curating and consuming informational content. Often, the headline or a short description of the content appears on the social network together with a link to view the content on a company website. Businesses need to share this informational content and have it written for prospects who are in research mode, learning about the solutions that are available.
Businesses that successfully convert new customers from social media create and distribute content that provides proof points to the sale. Content that assists in meeting this goal proves that your solution provides more value than the other solutions the prospect has researched.
Businesses that create content that teaches customers how to get the most out of their product or service will increase customer satisfaction. This content can be part of information included at time of purchase or present later on as education videos on their website or YouTube.
SMART Service Desk IT Service Management Software is a great start to creating your very own customer service legends. We know that your satisfied customers will return again and again. Let us help you increase productivity, reduce operations cost and improve customer experience with our ITIL compliant solutions. No matter the size of your business we have your customer retention solutions.
SMART Service Desk
600 West Ray Road
Suite D-3
Chandler Arizona 85225
602-235-0975
info@smartservicedesk.com
http://smartservicedesk.com
No comments:
Post a Comment