Wednesday, October 14, 2015

Scary Customer Service Still Exists

What is your problem with customer service? I’m sure you have many examples to give. Promised call backs that never happen. Accent problems when trying to understand a CRM. Replacement parts that never arrive. List can go on and on.

It is hard to decide where or who is most affected by bad customer service.  While you are traveling there are many incidents that can have you reaching out to customer service and need a “good” response right away. But even a casual shopper can get very frustrated when trying to resolve a shipment plagued with many SNAFUs.

When thinking about critical business priorities, you are in good company if you place the customer experience atop the list. When thinking about models for customer experience strategy and philosophy, you are in good company if you identify organizations like Disney.

Your software that interfaces your CSRs to your customers can help take the scary out of customer service.

Within a few years, social customer service is likely to become part of a single customer-facing team headed by Marketing. Why does that sound so scary?

Alongside the use of customer listening to improve marketing messaging and close the ‘expectation gap’ between what Marketing says about a product/service and the day-to-day experience of customers, this is part of a triumvirate of measures that forward-thinking organizations are implementing to bring Marketing and Service into step.

Be very afraid: when Marketing tries to run Customer Service!

If you are part of a large business the following survey maybe be, or should be very scary… More than 70% of customers surveyed believe small businesses understand their customer better than large companies, know their business/product better than large companies, provide a more personal customer service experience than large companies, and are more concerned about my needs than larger companies.

How are you planning on making your customer service friendly rather than scary?

Is your company looking for customer service solutions to help you deal with customer interaction? SMART Service Desk IT Service Management Software is your answer. We know that your satisfied customers will return again and again. Let us help you increase productivity, reduce operations cost and improve customer experience with our ITIL compliant solutions. No matter the size of your business we have your customer retention solutions.

SMART Service Desk
600 West Ray Road
Suite D-3
Chandler Arizona 85225
602-235-0975
info@smartservicedesk.com
http://smartservicedesk.com

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