Is Halloween Competing With Christmas?

Halloween is no longer just about costumes and candy. It's now the second-biggest decorating holiday of the year -- right behind Christmas. Halloween parties are getting bigger and more competitive every year. One-upsmanship seems to be the rule. 

Even the treats handed out are having their own wars.  To be the best house on the block, where all the kids make an extra effort to stop is a prize sought for by many homemakers. Handing out full sized candy bars seems to be the big step-up.

Is your business part of the Halloween craze? Do you offer treat or treats or Halloween specials? Even if you aren’t selling direct items are you trying to fit into the second biggest holiday?

Mother's Day, you're giving gifts. Christmas, you're giving gifts. Halloween, you're giving gifts to yourself. Shoppers seem to agree. They are speeding more and more every year.

Ghoulish Trend Goes National
Major retailers are putting out their Halloween-related merchandise earlier than ever. Wal-Mart rolled out its Halloween section, "Spooky Central," located in its garden centers, in mid-August.

Over Labor Day weekend, Target introduced its "Harvest Hollow," "Maple Manor" and "Creepy Cottage" collections, among others. Even home-improvement retailers are getting in on the act, with Home Depot adding Halloween decorations to its stores for the first time this year.

The boom in Halloween business is a trend analysts are seeing across the country. "Halloween spending is expected to grow to 5 billion this year. … That's up from about 3.3 billion last year," said Scott Krugman, spokesman for the National Retail Federation.

The average Halloween consumer will spend roughly $60 this year, as compared to $48 last year.

From Pirates to Princes
So what costumes have been big sellers this year? Star Wars is making a big comeback this year. Disney is always a popular group of gear for the younger set. Adult costums actually sell a greater dollar amount than children’s outfits. Since they cost 3 times as more or more the numbers are smaller but the dollars are greater.

What is your company doing this season?

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