SMART Service Desk: Asks Who Are Your Customers?

Perhaps the better question is do you know who your customers are? I know we all talk about the demographics of our customers.  We may know their age group.  We may know their income level. We can learn many things by tracking their purchases.

Many companies, no matter how large or small, are very good at recognizing and responding to their customers by name. At that level you might say they know their customers in a very special way.

How important is it to recognize a customer by name? In survey after survey “knowing a customer by their name” is a very important metric.

Even chain restaurants and big box stores can have staff that knows and responds to customers by name. I bank at a national chain and several of the tellers greet me by name. I eat at a national chain Chines restaurant and not only do they know me by name but they also know what I typically order and if the server is a regular they ask if I want a certain drink and if I want to start with my favorite appetizer. The recognition is almost as nice as their quality, tasty food and consistent cooking, preparation and presentation.

Establishing a customer profile can give you the information you need to generate business from new and existing punters. Tom Whitney finds out how to go about it

Understanding your customers is the secret of successful selling. Existing customers are important sources of information. The more you know about them, the easier it can be to increase their spending. And you can also use the information you gather to help your business find new customers and perhaps more important retain the ones you have..

Does your IT Service Management Software allow you to easily respond to customers by name and is that part of your customer service routine?

Unlocking the true identity of your customers opens the door for precise segmentation, allowing you to market to the right customer every time. All of this is done with very little effort from you, but income insights does not cover all of the demographics that are meaningful to your customers. Retention triggers need to be part of your mix..

Is your company looking for customer service solutions to help you deal with customer interaction? SMART Service Desk IT Service Management Software is your answer. We know that your satisfied customers will return again and again. Let us help you increase productivity, reduce operations cost and improve customer experience with our ITIL compliant solutions. No matter the size of your business we have your customer retention solutions.

SMART Service Desk
600 West Ray Road
Suite D-3
Chandler Arizona 85225
602-235-0975
info@smartservicedesk.com
http://smartservicedesk.com