SMART Service Desk Asks Are Educated Customers Better Customers?

First we need to make it very clear that we aren’t talking about degrees or the number of years of formal education.

No, on the contrary we are talking about the job of a business or company to educate their own customers about the virtue of choosing or staying with a particular business, company or brand.

Perhaps you want (or need) users or customers to complete a certain task that is desirable to them but daunting, then education is the way you make it seem simple and easy. If a task is easy-to-do but of low value to users, then persuasion is how you get it done. Think along the lines of WIITFT… What Is In It For Them?

Will they save money if they behave in a certain way? Will the product perform better or last longer if they do or don’t do certain things? This gets right down to a simple axiom. Effective communications is very important.

Put bluntly, if it’s a terrible idea then it doesn’t matter how easy you make it. Conversely if it’s something that everyone has always done and wanted to do, and you take out some steps or make it easier, then you are headed for true business success.

Today's successful business educates customers to expect that whatever we offer is the best they can buy. Does your company offer the best in selection, service and integrated value? Then your potential customer needs to know that.

Yet, how is it that customers know what to look for? Do they truly know how to shop for real value in an item, not just price? How do they know what to expect in a value versus price merchant? 

Education is the key! If the only way you are educating your customers is with a sign stating your best price, they can get the same introduction to math at the discounter next door or across the street. The smart independent kitchen design dealer teaches his customer how to recognize a quality cabinet. 

Price becomes less of the focus when a client is on the lookout for dovetailed drawers and hand-rubbed finishes. Price becomes less of the focus when a customer finds someone who can truly design a special cabinet for her kitchen nook; not just a standard plan that “seems” to fit.

No matter what you sell, educate your customer on the “WHY” they should buy, so they can share your story with others.

Is your company looking for customer service solutions to help you deal with customer interaction? SMART Service Desk IT Service Management Software is your answer. We know that your satisfied customers will return again and again. Let us help you increase productivity, reduce operations cost and improve customer experience with our ITIL compliant solutions. No matter the size of your business we have your customer retention solutions.

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