The Customer Isn’t Always Right

I know that all business people are raised with the saying… “The Customer Is Always Right.” The phrase was originally coined in 1909 by Harry Gordon Selfridge, the founder of Selfridge's department store in London, and is typically used by businesses to convince customers that they will get good service at this company and convince employees to give customers good service.

The awful truth is that many times the customer isn’t in the right.  There is an alternate saying and that is; “The Customer is King, To Avoid Being Fired Treat Customer Accordingly.”

Every good company tries to treat their customers as their number one priority. Studies show that many businesses are ready, willing, and able to go the extra mile for each and every one of their customers.

From his publication Poor Richard's Almanac Benjamin Franklin leaves us with this pearl of wisdom; “Well done is better than well said.” Does your company “Walk The Walk” when it comes to “Good” customer service? 

Does your companies’ employees have the tools they need to properly care for your customers? How do you follow through? Do customer problems fall through the cracks? A rigid attitude is the antithesis of great customer service.

Can poor customer service have negative consequences? 78% of consumers have reportedly bailed on a transaction or not made an intended purchase because of a poor service experience. Source: American Express Survey, 2011

Reports of bad customer service reaches more than twice as many ears as praise for a good service experience. Take the time to address unhappy customers and do everything in your power to remedy the situation. It's not only worth keeping their business, but also avoiding any negative word of mouth exposure. Source: White House Office of Consumer Affairs.

One thing SMART Service Desk software can tell you is this: The customer has all the answers. And it’s up to you to get the answers out of them. Think about that for a bit and you’ll recognize that there is a big difference between having all the answers, and always being right.

One of the most fundamental responsibilities of marketing is to keep a pulse on what’s going on in the market. The easiest place to measure that pulse is with your own customer base. Don’t just guess what your customers need.

Finding the right customer service tools will enable your company employees to always be right in the way they can treat your customers.

In order to help you and your business we need to open a dialog so we can best understand how SMART Service Desk can be your businesses’ 2015 solutions. We look forward to meeting your business needs and providing our very efficient cost effective solutions.

SMART Service Desk
600 West Ray Road
Suite D-3
Chandler Arizona 85225
602-235-0975
info@smartservicedesk.com
http://smartservicedesk.com