SMART Service Desk Asks How Big Is Your Business

There are many ways when being a small business can give you an advantage as you seek to remain efficient or win customers. Other time when appearing to be larger than you actually are is a wiser move. How can your business create the impression of being bigger? Here are four ideas that may help.



Incorporate

An incorporated business is perceived to be a bigger company. Incorporation can be a quick, inexpensive and relatively easy task – it might even enable you to pay less tax and take more out of your business. Working out roughly whether you would be better off as an LLC company is simple enough to do, although you should seek tailored advice from a qualified accountant before making definite plans to change the structure of your business.


Build Your Brand

Successful big businesses realize the importance of having a world-class brand and making full use of its potential. Branding is much more than your choice of corporate colors, typefaces or catchy strapline, of course. Branding is best defined as the experience customers have when they engage with your business, so it extends to such things as how you dress and how you answer the phone or communicate by email. Your business might be small, but that doesn’t mean you should have limited ambitions. Having a brilliant brand can help you to punch above your weight.

Improve Your Website 

On the whole, large companies have good websites. Having budget to commission a top agency helps, of course. When potential customers want to find out more about you, chances are they will look online, which is where you can come unstuck if your website looks like a basic DIY job, complete with gaudy colors, poorly chosen typefaces, terrible imagery or badly written copy.  If you want to appear bigger, now could be the perfect time to improve your website or (budget permitting) get a brand new one done. You might be a small business, but there’s no reason you cannot have a website that makes a big impression – often for a fraction of the money spent by the ‘big boys’. While you’re at it, make sure your email address looks the part, too. People who work for larger businesses don’t normally use free webmail addresses (eg Gmail, Yahoo! or AOL) for work emails.

Does Your Address Impress?

Including your address on your website could immediately show that yours is a home-based business. Even if not, potential customers can quickly search online to find your exact location, and if that’s in a residential area, they’re likely to work out you’re a small home-based business. Paying for a PO Box address can provide a solution or you could rent a trading address, perhaps in a more desirable area of town. There’s nothing wrong with being a home-based business, of course, but bigger companies aren’t usually operated from someone’s home.

In order to help you and your business we need to open a dialog  we can best understand how SMART Service Desk can be your businesses’ solution. We look forward to meeting your business needs and providing cost effective solutions.

SMART Service Desk
600 West Ray Road
Suite D-3
Chandler Arizona 85225
602-235-0975
info@smartservicedesk.com
http://smartservicedesk.com