Gain Customer Data and Feedback From Communication Channels

When you truly listen to your customers you need to consider how to show them you are listening. Learn to listen to customers from the communications channel of their choice.  Perhaps most importantly learn to respond in a way that shows you care about their needs and wants.

To be effective with customer communications you need to understand the keys to delivering personalized, relevant and timely customer communications. Your business needs to provide consistent experiences across your customers’ entire journey with your operations and brand.

At SMART Service Desk we can help your business with concepts that focus on the utilisation of company transactional documents. These documents such as statement of account, invoices and other customer transactional documents viewed as ideal media to promote company products to customers.

The rationale behind this was cited in analyst research by trends that, transactional documents are opened and read by more than 90% of consumers. Because the average consumer is bombarded with advertising, e-mail, direct mail and other forms of solicitation each day, SMART Service Desk can help you understand where to respond so you can cut through the clutter and stand out.

Not only are transactional documents more likely to be opened and observed than other types of document, they are also more likely to be studied for longer than say a direct mail piece. Thus, a company has an opportunity to communicate and promote its message to the customer.

The technology that supports customer communications management also allows sophistication in the content of the messages. Customer communications management technology may consist of the many different documents.

There are a number of key factors concerning the way in which our software helps youir marketing communications professionals.

The data extraction process presents marketers and businesses with an opportunity to combine data from multiple systems to enable a customer analysis and response. Through this customer analysis process it is possible for marketers to evaluate the marketing mix and position individual products to the customer in respect of relevance to the customer or the results of purchase propensity model.

The end result of this process will be the creation of a data model, data acquisition and decision rules that enable a document composition engine to follow its own set of document application rules to construct individual documents on the basis of data items contained within an individuals data record.

Thus the concept of one-to-one marketing is established.

In order to help you and your business we need to open a dialog so we can best understand how SMART Service Desk can be your businesses’ 2015 solutions. We look forward to meeting your business needs and providing our very efficient cost effective solutions.

SMART Service Desk
600 West Ray Road
Suite D-3
Chandler Arizona 85225
602-235-0975
info@smartservicedesk.com
http://smartservicedesk.com