SMART Service Desk Improves Both Internal and External Communications

Business and companies need to serve their customers but in many cases they first have to improve their internal communications to be able to do so much more efficiently.

With all of the advances in smart phones and social media companies need to revamp their own internal communications so they can effectively take advantage of the sweeping increases in the different channels that are now open and will be coming open.

Today’s employees no longer passively receive information. They no longer have a limited number of prescribed channels through which to respond. Thanks to social media, all stakeholders – inside and outside your organization – are now empowered, connected and expecting to be heard.

This shift is a key reason for the blurring boundaries between Internal and External communications. It's changing how we communicate with our people, as we now craft internal messages while bearing in mind the potential external impact. And because more employees are in contact with customers – and vice versa – all employees need to genuinely buy into your brand values and be ready and willing to deliver on there promise.  Your customers expect this as a primary baseline.

For example, if one of a company's aims is to be publicly viewed as technically excellent, there must be something happening inside the organization that motivates people to become so. More importantly the IT structure must be able to support the brand image. If you want to project externally that the company’s services are joined up you have to ensure that internally people know what those services are and that when they are out selling or telling people about the business, they are equipped to do this.

In its simplest terms, internal communication is communication within an organization. It encompasses both "official" communication -- memos, guidelines, policies and procedures, etc. -- and the unofficial communication that goes on among and between the staff members of all organizations -- the exchange of ideas and opinions, the development of personal relationships, and the proverbial conversation around the water cooler. It goes in all directions among line staff (those who do the specific work of the organization and work directly with the target population), administrators, supervisors, clerical and support staff, volunteers, and, perhaps, even upper management and owners.

Internal communication is a lot more than people talking to one another, however. It's the life blood of any organization, the way in which everyone gets the information needed. It means that anyone can easily get his question answered, as well as that no one gets left out when there's an event that isolates a staff member.

What is your company doing to both serve your customer and improve your understanding of those valuable customers? Does your company have the software and structure to accomplish this? A quick call to SMART Service Desk can get your new year off to a profitable start.  Make that call to 602-235-0975 to get you started.

SMART Service Desk
600 West Ray Road
Suite D-3
Chandler Arizona 85225
602-235-0975
info@smartservicedesk.com
http://smartservicedesk.com