SMART Service Desk Asks Why Do Customers Return?

Most small businesses spend a lot of their time and money attracting new customers. New customers are easy to bring in if you know what you’re doing and offer a great price. 

Did you know, businesses should focus their attention on maintaining the customers that they have? Your customers bring most businesses more revenue than new customers do. So, how do you make sure your customers keep returning?

There are a lot of businesses that are overly focused on drawing new customers into their store. They try a variety of methods, including handing out flyers, putting up ads, and offering special sales. This will get some customers into your store, but once they’re there, how do you make them want to come back?

That is always a hard question to answer. Some businesses don’t even focus on ensuring that their customers return. Why would some businesses do this? 

The first and most basic step is to make sure that you can stay in communication with your established customer base. Do you make sure that you collect contact information from every shopper?

Do you know what percentage of your shoppers are new versus returning customers? Do you reward existing customers for introducing their friends to your business? A regular and predictable customer base helps you forecast sales, target marketing, build on existing relationships by offering new products and services and, crucially, boosts sales. In addition, a happy and loyal customer tells their friends about your business - and word-of-mouth is some of the most effective marketing that exist.

Asking a customer for feedback can make them feel valued, but you need to be careful how you do it - a note of thanks with a one line 'Is there anything we could have done to make your experience more enjoyable?' is enough, as you don't want to annoy them. Ongoing surveys can offer insight that can lead to both the need for a redesigned product line and other services.

SMART Customer relationship management (CRM) software, offered both on-premise and cloud-based CRM, help businesses reduce costs and increase profitability by organizing and automating business processes to ensure customer satisfaction and loyalty in the sales, marketing, and customer service fields. With SMART CRM solutions we deliver ROI through automation in customer service, and sales force automation. We also offer mobile apps that allow you to manage your customer relationships on your mobile devices, and software integration adaptors that integrate data and reporting from social media directly into your CRM solutions.

Are you looking for a solution to help you deal with customer interaction? SMART Service Desk Software is that solution. We know that your satisfied customer is one that will return again and again. Let us help you increase productivity, reduce operations cost and improve customer experience with our ITIL compliant solutions. No matter the size of your business we have your solutions.

SMART Service Desk
600 West Ray Road
Suite D-3
Chandler Arizona 85225
602-235-0975
info@smartservicedesk.com
http://smartservicedesk.com