SMART Service Desk Presents The Know-Like-Trust Sales Secrets

The more someone trusts you, the more they share their pain points and needs with you. It is at this point that you can make a realistic judgment call to determine if the product or service you're selling is, in fact, a good fit. When you're honest enough to turn down a potential sale, you're actually building a customer for life.

Often we spend so much time thinking about our business, that we overlook the simple, almost painfully obvious things that can help our business grow. Sales, for example, are the lifeblood of any business. To increase the growth of your business, you need to be able to sell your products or services. For fast-growth companies, the challenge with product sales comes along when trying to build their sales team. The focus often shifts from what got you started in the business to thinking about scale. When it comes to driving sales, do you know that people buy on emotion and back-fill with logic?

And that people like to buy, but none like to be sold. Finally, people do business with the people they know, like and trust.

Think about the car buying experience. Before you ever check out the window sticker for the details, you first need that "wow" moment; those few seconds you actually imagine yourself driving around inside that car. That emotional "desire" is the moment that draws you into the sales process. You have to want something before you can buy it.

Buying can be fun. The best companies in the world know this and give you the space to enjoy the buying experience. But no one wants to be sold, and there is a difference. In keeping with the car buying analogy, we've all been pounced by an aggressive salesperson looking to make a quick close. Being sold feels terrible because, you are not confident that you're making the right buying decision when you can spot every sales tactic being thrown at you.

Know, Like & Trust is why the best salespeople go through a simple, but powerful, process of getting to know their prospects, increasing their "likability" factor and building trust. 

Getting to know potential buyers may feel a bit daunting at first as it requires putting yourself out there. The simplest way to get to know people is to find ways to add value first before you ever try to sell them something. Using this model, you immediately remove the "sales" barrier and instead focus on where you can add value while getting to know the person you'd like to do business with.

As you're getting to know your prospective buyer and finding ways to add value, you're increasing your likability factor.  The more someone likes you, the more they begin to trust you. This transforms the relationship from one of "buyer and seller" to the preferred position of "subject matter expert and interested party".

The more someone trusts you, the more they share their buying wants and needs with you. It is at this point that you can make a realistic judgment call to determine if the product or service you're selling is, in fact, a good fit. When you're honest enough to turn down a potential sale that doesn't fit, you're actually securing a customer for life.

SMART Service Desk IT Service Management Software is a great start to creating your very own customer service legends. We know that your satisfied customers will return again and again. Let us help you increase productivity, reduce operations cost and improve customer experience with our ITIL compliant solutions. No matter the size of your business we have your customer retention solutions.

SMART Service Desk
600 West Ray Road
Suite D-3
Chandler Arizona 85225
602-235-0975
info@smartservicedesk.com
http://smartservicedesk.com