The Importance Of Customer Service Data

A very famous business is: “Take care of your customers and employees first, and profit will take care of itself.”

However, when a company grows it can become more and more difficult to give customers and employees the same sort of personal attention. For a business to stay successful it must grow. 
Most companies grow until inevitably some flaws in customer service will develop or at least begin to rear their ugly heads. 

It was at this point that the company realized the importance of developing ways of measuring customer service. One of the oldest sayings in business is “You manage what you measure.” This is when the idea of measuring customer satisfaction was developed.

It may seem simplistic but the best way to find out how satisfied your customers are is to ask them.  That’s right a simple and well-constructed survey.  Ask the right questions and most of all keep it as short and simple as possible. Target customers who seem highly satisfied and would buy from buy from your business again.

Ask them ways you could improve what you do and how you do it.   If possible avoid doing that as essay questions.

You might ask why not survey unhappy customers.  First you are less likely to get many responses.  Second you will find they will just respond to the single incident that lead to their dis-satisfaction. 

We live in the world “powered" by the Web and communications where one in every three people have access to the internet and close to quarter of a million phones are shipped every hour globally. The amount of data shared every day is astonishing, reaching exabytes (millions of terabytes) every day. Analysis of the vast requires new techniques and tools that make our online experiences more personalized and give effective and understandable feedback.

However, in the customer service domain, the use of data analytics is far from optimal, leaving petabytes of valuable customer data unexplored and lowering the quality of customer service.

Is your company looking for customer service solutions to help you deal with your customer interactions? Are you looking for new ways to understand and analyze your data?

SMART Service Desk IT Service Management Software is your answer. We know that your satisfied customers will return again and again. Let us help you increase productivity, reduce operations cost and improve customer experience with our ITIL compliant solutions. No matter the size of your business we have your customer retention solutions.

SMART Service Desk
600 West Ray Road
Suite D-3
Chandler Arizona 85225
602-235-0975
info@smartservicedesk.com
http://smartservicedesk.com