Are you looking for marketing ideas to help your company stand out from the crowd and rise above the noise of everyday business. Think about using some of these suggestions.
Invite
Business to Business customers to a thank-you dinner or other special event.
Stand
out (and save money) by holding a holiday breakfast or luncheon instead of a
full-scale evening party.
Put
discounts or coupons for other nearby businesses’ products or services in
customers’ shopping bags, and have them do the same for you.
Hold a
special sale for your best customers only, at a time when you’re normally
closed.
Choose
a charity to get involved with, and get customers involved too. Offer a
discount or free gift card for customers who volunteer a certain amount of time
to the charity or donate a certain amount.
Exhibit
at holiday shows. See if local crafts fairs or gift shows accept commercial
vendors and, if so, rent a booth.
Send
real holiday cards, not e-cards. They’re more likely to get noticed.
Hold a
holiday open house for prospects. More relaxed than a regular party, it offers
an opportunity for them to drop by at their convenience and learn more about
your business.
Make
any business kid-friendly by providing a kids’ space with toys or books to keep
tired, fussy children occupied while parents shop.
Get
listed in local bloggers’ holiday gift guides. It’s too late for most print
gift guides, but there’s still time to get your products or services
spotlighted by relevant bloggers. Reach out with a free sample.
Feed
the crowd. Hand out free cookies or beverages to energize tired shoppers.
Give
it away. If your business is located in a mall or shopping area, station an
employee outside to give away free samples of your product or service to
passersby.
Give
away useful items with each purchase, like good-quality tissue paper or ribbons
for gift-wrapping. Put your business’s name on it and you’ve got a marketing
tool, too.
Give
away gifts with purchase. Offering items that can serve as stocking stuffers
makes customers more likely to buy so they can get the gift.
Try a
two-for-one sale. This works great for subscription items; offer customers a
free gift subscription or half-price gift subscription when they renew their
own membership or subscription.
Display
holiday-themed art by local artists in your restaurant, coffee shop or bar and
offer it for sale.
Create
personalized food gifts by printing your business logo on M&Ms, candy bars,
cookies or candy wrappers.
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