Is Your Year Meeting Expectations Yet?

Well here we are 72 days into 2015 and we have run into a Friday the 13th.  Many folks have a bit of superstition that hangs onto these Fridays. We feel that your business luck has far more to do with good planning and best practice operations than blaming providence.

I’m sure that the adage of the lowest selling price is the key factor in customer decisions. A medium sized store doesn't have the buying power that a big box retailer does.  The manufactures don’t come to you with special models and very special prices. They sure don’t call you with an offer to buy out their over stock.

Many business don’t really want a customer that buys only at the lowest possible price. I know that means giving up on some sales.  But in order to stay in business there must be an overall profitability. You may have heard the old saying “We lose money on everything we sell but we make up for it in volume.” If that isn’t the scariest thing you have ever heard, I don’t know what would be.

Getting a customer through your door is one thing. Keeping that customer coming back is something else entirely. Will customer retention be top of the list for your new year’s plans? Existing customer are the real goldmine of all businesses.

The closest you can get to anticipating the future is taking a look back and using last year's numbers as benchmarks you can add or subtract from. Analytics can provide retailers with everything from what deals and discounts worked last year to predicting how much inventory to have in stock this year. Looking at dollars and sense can be quite clear using your accounting software.

So many businesses do an excellent job of making the initial sale, then drop the ball and get complacent, ignoring the customer, while they chase more business. Your selling has actually only just begun when someone makes that initial purchase decision because virtually everyone is susceptible to buyer’s remorse. 

To lock in that sale, and all of the referrals and repeat business that will flow from it, you need to strike while the iron is hot to allay your customers’ fears and demonstrate by your actions that you really care. You should thank them and remind them again why they’ve made the right decision to deal with you … and put a system in place to sell to them again, and again, constantly proving that they made the right decision. Learning how to keep in touch is what SMART Service Desk can help your company accomplish.

Looking at your customer’s experience requires a completely different metric and software tool.  Today that tool can even be cloud based and sharable by different business stores and locations across town or even worldwide. 

The last thing you want is for your business to be “growing broke.” Beside the need for accounting software is the need for SMART Service Desk software. Consider it the accounting for your customer interaction.  Are you running in the black when it comes to how your customer feel about your business? Don’t wait for the silence in sales to be your first indication that you have inadvertently let your customers down.

Is your company looking for customer service solutions to help you deal with customer interaction? SMART Service Desk IT Service Management Software is your answer. We know that your satisfied customers will return again and again. Let us help you increase productivity, reduce operations cost and improve customer experience with our ITIL compliant solutions. No matter the size of your business we have your customer retention solutions.

SMART Service Desk
600 West Ray Road
Suite D-3
Chandler Arizona 85225
602-235-0975
info@smartservicedesk.com
http://smartservicedesk.com