Know Your Best Customers and How To Keep Them

Properly managing and retaining customers form the real backbone of business success. Everyone, from the sales staff to the front-line customer service representatives to the CEO, should concern themselves with customer satisfaction and customer management. All employees, regardless of their primary job duties, are responsible for promoting and representing the business. Therefore, employees often are the most effective, and inexpensive, sales tools.

The inability to satisfy customers quickly results in the loss of a customer base for a business and soon after that, the loss of the business. First of all, make sure you have a quality product or service. Next, ensure your business and employees are easy to deal with and polite. The words, "thank you," go a long way. Empower your customers and ask them questions to make sure their needs are met and they are fully satisfied. After all, dissatisfied customers tell seven to ten people, while satisfied customers only tell an average of one person.

Do you know who your most profitable customers are? Odds are they're your low-profile customers. Great customers often fly under the radar because they quietly make big purchases and drive a substantial portion of your profits.

They aren't the ones making demands or complaining. They may not even be your most frequent buyers. In fact, frequent customers often cost businesses money because they require discounts or other incentives to buy.

Despite what we often say, most people like things that resemble them in some way. This cognitive bias is called implicit egotism, and is an important thing to keep in mind when communicating with customers. In order to attract the sort of customers you want, you need to identify your target customers down to the last detail and then craft a brand message that perfectly matches their pains, goals and aspirations. It’s easier to fill this existing demand than to create one.

If customers don’t enjoy your selling process, they’ll likely never do business with you again. Thus, selling to customers the “correct” way is an integral part of creating customer loyalty. Below are a few studies to help you improve the process.

Outstanding customer service is a real no-brainer: You can’t create a tribe of loyal customers without an exceptional customer service experience that keeps them coming back. In this section, we’re going to bust a few customer service myths wide open, as well as tackle some important things you need to keep in mind when offering support online.

Are you looking for customer service solutions to help you deal with customer interaction? SMART Service Desk IT Service Management Software should be your solutions. We know that your satisfied customers will return again and again. Let us help you increase productivity, reduce operations cost and improve customer experience with our ITIL compliant solutions. No matter the size of your business we have your customer retention solutions.

SMART Service Desk
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Chandler Arizona 85225
602-235-0975
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