SMART Service Desk Looks Forward To Doing Business With You

If you are looking for a Service Desk solution for your business you want to know many things about that software product.

Is it scalable, so that it will work now and then continue to grow and support my business needs in the future? How is easy is it to load, implement and use? How quickly will my employees be able to use the software to support our customer’s needs?

Of course the investment your company needs to make to bring this solution online can be a primary concern.

Considering how customizable the SMART Service Desk software is the pricing is not like buying a new car where looking, liking and purchasing is a very set process and amount.

SMART Service Desk software enables comprehensive, best practice based Incident / Case management processes via intuitive, easily adopted, enterprise scale web technology. Integrates core service and support components into one complete Help Desk solution which help you to reduce service costs and increase service delivery operational efficiency. Manage service issues from the initial call; too complete job and service restoration. With SMART Service Desk you can reduce call volumes and encourage user self-service by letting users search FAQs, approved solutions, and workarounds. You can use Increase customer / user satisfaction ratings using surveys.

SMART Service Desk IT Service Management software can be either or both a desktop or cloud service based for your solutions and what will be best for your individual business needs.

We think that our price structure will be both surprising and very affordable for your small to medium sized business. A simple phone will allow us to answer all of your questions.

Our solutions are not only scalable but we have different solutions that can be a better fit for your specific business needs. Our SMART Service Desk Plus delivers a customer-friendly IT self-service portal, powerful dashboards and reporting, and superior mobility to your organization. With SMART, IT organizations can support ITIL® best practices for IT Service Management (ITSM), consolidating the service desk function with the processes that underpin the efficient delivery and support of service, With PinkVERIFY® certified ITIL® processes in SMART Service Desk Plus; you can be assured of the best practices you will implement for your process and workflow.

SMART Service Desk IT Service Management Software is a great start to creating your very own customer service legends. We know that your satisfied customers will return again and again. Let us help you increase productivity, reduce operations cost and improve customer experience with our ITIL compliant solutions. No matter the size of your business we have your customer retention solutions.

SMART Service Desk
600 West Ray Road
Suite D-3
Chandler Arizona 85225
602-235-0975
info@smartservicedesk.com
http://smartservicedesk.com

Who Is Your Ideal Customer

Is there a right customer? Is there an ideal customer? How would you describe the perfect customer for your brand or service business? 

At some point, most businesses realize that there are at least two types of customers:

Ideal customers,
“Less than ideal” customers

Now, whether you’ve got your ideal customer pinpointed, or you are still in the process of figuring it all out, it helps to have a set of guidelines that you can use to find more awesome customers while minimizing your exposure to problem people.

Could your step one be to learn to love all your customers? Do some of your customer cause you so many problems that they just have to go?

One thing businesses must learn is that not every customer is a good match for them. Rather than trying to win over ill-suited customers, let them go and focus on attracting ones who will appreciate your offerings. The goal is for a prospective customers to know your brand and how you conduct business from the get-go, which will ultimately increase your new business hit ratio immeasurably.

You should leave nothing to chance when it comes to crafting your brand identity. Everything from the copy on your website to the language used in your proposals to the design of your business cards should convey who you are. Even the way you let people go can affect your reputation in the marketplace. If done with great tenacity, these details will effectively pre-filter potential customers to ensure that they are predisposed to working with you.

When marketing to millennials, the most social generation in history by some measures, you have to take into account their network of people whose opinions they trust. That starts with their parents. Not only that, but it may be Mom or Dad who is holding the purse strings.

The long-term view of your customer acquisition program is a job for a customer database. Without one, success is solely measured on response rate and initial sales - not activations, repeat purchases, renewals, and loyalty. This leads to binge acquisition, where an acquisition manager is rewarded for simply bulking up a customer database. That’s a roller coaster ride with giant spikes of acquisition that may not go anywhere.

The real success is not getting customers to go from 0x to 1x (no purchase to one purchase), but from 1x to 2x, then 2x to 3x+. The paradigm shift here is to focus on the best customers, then build customer acquisition programs around finding more of them. This starts with 3x+ buyers and works backwards.

SMART Service Desk IT Service Management Software is a great start to creating your very own customer service legends. We know that your satisfied customers will return again and again. Let us help you increase productivity, reduce operations cost and improve customer experience with our ITIL compliant solutions. No matter the size of your business we have your customer retention solutions.

SMART Service Desk
600 West Ray Road
Suite D-3
Chandler Arizona 85225
602-235-0975
info@smartservicedesk.com
http://smartservicedesk.com

Customer Personalization Attracts New Customers

As a modern marketer you face many challenges. While everyone else is enjoying their summer vacations, many marketers are acutely aware that the holidays that make or break their business is fast approaching and is the most important commercial period of the year.

The seasonal shopping period is crucial because success breeds success. Data collected from high-performing campaigns is a powerful resource for marketers to better understand and develop insights about the way customers are behaving on their brand journeys.

Above all, data allows brands to create personalized, unique and optimized experiences for consumers – finely tuned for each individual preference. Often there’s a tension between the level of personalization being delivered and the amount of data that consumers are being required to give up, and brands have had to tread this line carefully.

Is your CRM software helping you capture the information you need to make the best marketing moves? Are you sure?

Can you use your database to select and send the right message and the best offer to the correct customers?

In our past all marketing was personal. The door-to-door salesman, your bank teller and the grocery store clerk all knew you and knew what you and your family wanted and needed. Not so much anymore. Do you recognize the bank teller that waited on you this week?  Or does your bank push you to the ATM?

Consumers want a more personalized retail experience but are divided on retailers’ tactics and the types of personal information they feel comfortable disclosing, according to a new survey. Nearly 60 percent of consumers want real-time promotions and offers, yet only 20 percent want retailers to know their current location and only 14 percent want to share their browsing history.

The survey showed that more than half of all consumers (51 percent) and 68 percent of Millennials would be receptive if   a drug store tells them to stop buying items online that could react negatively with other medicines; however, a significantly lower percentage (30 percent) of Baby Boomers were comfortable   with this personalization tactic.

People buy from business that they know, like and trust.

SMART Service Desk IT Service Management Software is a great start to creating your very own customer service legends. We know that your satisfied customers will return again and again. Let us help you increase productivity, reduce operations cost and improve customer experience with our ITIL compliant solutions. No matter the size of your business we have your customer retention solutions.

SMART Service Desk
600 West Ray Road
Suite D-3
Chandler Arizona 85225
602-235-0975
info@smartservicedesk.com
http://smartservicedesk.com

Shopping For Better Customers

So exactly how do you go about “shopping” for better customers? Well, when you are making a purchase that is especially important do you do research on that purchase? Yes, of course you do. Getting new or better customers for your business is no different than buy any other important item.

Research!

Your customers are the reason your business exists. Gathering as much information as you can about them through customer research will help refine and grow your business. The type of business you have and the kind of information you need to gather will influence the customer research methods you choose. You can conduct customer research yourself or hire a consultant to do it.

You can gather information about the effectiveness of your advertising by gauging:

Your customers' likely responses to your marketing and promotional strategies through testing in a forum such as a focus group. The effectiveness of each of your past and planned promotional techniques through analysis of sales data.

You can work out how sensitive your customers are to price changes by using formulas that measure revenue - multiplying the number of items you sold by the price of each item. These tests allow you to calculate whether your total revenue increased or decreased after making price changes by:

Calculating changes in the quantities of products demanded by your customers alongside changes in product pricing.   Measure the impact of your product pricing on product demand.

Another way to measure customer feedback and your customer service is by monitoring your social media engagement and feedback. Social media (particularly Facebook) is becoming a common element of your marketing mix and increasingly used by your customers to provide feedback, share customer service experiences and make complaints.

Your Customer Service

Delivering a well differentiated customer experience is much of the same research, you have the right technologies, business processes, and empowered organizational structures to support your organization's customer service capabilities. When choosing customer service technologies, application development and delivery pros leading customer service projects should move away from a build-first mentality.

Instead, they should consider whether technologies they can leverage for customer service already exist within the enterprise. If not, they can look at outsourcing options, CRM suites, or specialty customer service point-solutions vendors. This report provides an overview of options to consider when sourcing customer service technologies.

SMART Service Desk IT Service Management Software is a great start to creating your very own customer service legends. We know that your satisfied customers will return again and again. Let us help you increase productivity, reduce operations cost and improve customer experience with our ITIL compliant solutions. No matter the size of your business we have your customer retention solutions.

SMART Service Desk

600 West Ray Road

Suite D-3

Chandler Arizona 85225

602-235-0975

info@smartservicedesk.com

http://smartservicedesk.com

Do You Try To Find Better Customers?

Do you find new customers? Do you buy new customers? Do you attract the right new customers?

How do you think of customer attraction?

The practice is especially important for new business owners who tend to not only have more limited means, but also don't generally register a profit from a new customer until the fifth of sixth purchase. And without a stable of customers to tap for repeat purchases, being more careful about where you ply your limited resources can only serve you.

The Smart, Easy Ways to Find Better Customers

Landing referrals from networking or past business associations isn't just a cheap way to pick up new business. It's also a way to pick up customers with the highest retention rates. What's more, referral customers tend to purchase more over time and in turn become a source of additional referrals.

How do you find referrals? Beyond having a product or service that's in demand, your business must have a clear idea of who your “better,” "ideal" or “perfect” customer is.

That way, you can communicate to others in your network what type of customer you're looking for. You can also focus your own products or services to meet the needs, wants or desires of that very specific profile.

Great Referrals Don’t Happen By Accident
Teaming up. Another way to leverage available resources is through what's known as a "host-beneficiary" arrangement. In this arrangement, another business with the same target customer will use their database to promote your business. 

They might attach a gift voucher or other discount offer for your products at the end of one of a newsletter or mailing. Examples of this include: a high-end hair salon and a high-end car dealership or an attorney and an accountant.

To attract another business, offer to pay for the business owner's mailing or email expenses, or offer the business owner commission on any sales.

The 80/20 Rule
We're all tempted to waste our time trying to please all of our customers instead of the most lucrative ones. We are all conditioned to always respond to the stimulus around us. So if you obey the 80/20 rule, you are going always to feel as though you are ignoring something -- because you are.

It will be an irritating feeling at first. And it particularly gnaws at Americans because we are prone to trying to treat people equally. The phrase is clearly written our Declaration of Independence, that all people "are created equal." But all customers are not equal. Far from it. Some earn you an amazingly disproportionate amount of money, many make you a little bit of money, and some even waste your time. With the last group, you lose money selling anything to them at all.

Your goal should be to zero in on those 20 percent of customers who are essential for your business' prosperity.

SMART Service Desk IT Service Management Software is a great start to creating your very own customer service legends. We know that your satisfied customers will return again and again. Let us help you increase productivity, reduce operations cost and improve customer experience with our ITIL compliant solutions. No matter the size of your business we have your customer retention solutions.

SMART Service Desk
600 West Ray Road
Suite D-3
Chandler Arizona 85225
602-235-0975
info@smartservicedesk.com
http://smartservicedesk.com

What Can SMART Service Desk Do For Your Business?

What can SMART Service Desk IT Service Management Software do to fill your companies’ needs and wants?

Better customer service follow up?

Increased efficiency for internal communications and IT management?

Improved Social Media Outreach?

Find out how SMART Service Desk can help you improve relationships with your customers. The answer may not be as obvious as it is overlooked: what customers really want. No matter how great your product is or how talented your staff is, one of the things that customers are most likely to remember is the direct interaction they have with your company.

Bottom line, your customer service team is the most important face of your company, and customers’ experiences will be defined by the skill and quality of the support they receive.

A strong company will already have great customer relationships. But a smart company will always be asking “What is good customer service?” If you are not constantly on the lookout for opportunities to improve your customer service, then your relationships will stagnate. Here are a few customer service tips for identifying ways to better serve customers.

First, it’s important to make sure that your customer service team has the right tools and skills for your managing customers’ needs. The right CRM software can compensate for shortcomings in this area. But what skills should you be looking for in a customer service representative?

Customers appreciate a professional employee who will see their problem through to its resolution. At the same time, you must have good time management skills and not spend too much time handling one customer while others are waiting. Stay focused on your goals to achieve the right balance.

Ultimately your customers rely on you for their knowledge of your product. Stay informed enough to respond to most inquiries and know where to turn if the questions become too detailed or technical for you to answer. But don’t be afraid to say “I don’t know” either. Customers will appreciate the honesty and your efforts to find the right answer.

As we have mentioned the customer isn’t always right… right? The ability to interact with the customer to solve the real problem no matter the cause. Whether your team works directly with customers or looking for feedback on social media, they’ve got to keep the customer’s happiness in mind.

Is your company looking for customer service solutions to help you deal with customer interaction? SMART Service Desk IT Service Management Software is your answer. We know that your satisfied customers will return again and again. Let us help you increase productivity, reduce operations cost and improve customer experience with our ITIL compliant solutions. No matter the size of your business we have your customer retention solutions.

SMART Service Desk
600 West Ray Road
Suite D-3
Chandler Arizona 85225
602-235-0975
info@smartservicedesk.com
http://smartservicedesk.com

Data-Driven Marketing Focuses On Your Customers

The role of technology in marketing is dramatically changing. It began with interdependent tools that solved one issue. Now we’re seeing a fundamental shift in investment to software that helps companies illustrate, measure and quantify the overall impact of marketing expenditures on their business.

If the advertising industry focused on the needs of marketers, they would empower them to leverage the current assets they have, in terms of technology and data. But more often than not, their solution has to meet their own model’s parameters. What’s needed is a more open ecosystem that focuses on building industry standards and meeting the objectives of all marketers, not just current clients.

Business leaders have realized that "getting closer to the customer" is crucial to growth. Both business buyers and consumers have more choices than ever before, empowered by online and mobile channels that provide more ways to buy, give and get recommendations, and talk back to companies. Today's customer won't hesitate to walk away from an established company relationship that doesn't meet their purchase needs. This holds true for nearly all industries today, and is no longer limited to those serving consumers.

Today, the customer is truly king. And new buying behavior demands engaging, customer-centered experiences sustained by properly aligned sales and support channels. Discover how social media, mobile apps and digital marketing can build next-generation sales. Create multi-channel brand messaging strategies in order to balance marketing goals and customer demand. Discover how behavioral economics can influence your customer experience strategy now, and over the long-term, by putting the consumer first.

Sales effectiveness requires consistency of product, content and data. When it comes to influencing customer decision-making, the B2B online channel has risen to match the strategic value of the direct sales force. Stay ahead of market peers. Organize your sales functions, channel compliance and people to better meet customer demand. Use technology such as Service Management Software, big data, automation, digital commerce and social media to support sales goals. Learn to align your cost of selling to your business model and take better control of the resulting profit margins.

How are using these consumer focused ideas to advance your companies marketing?

SMART Service Desk IT Service Management Software is a great start to creating your very own customer service legends. We know that your satisfied customers will return again and again. Let us help you increase productivity, reduce operations cost and improve customer experience with our ITIL compliant solutions. No matter the size of your business we have your customer retention solutions.

SMART Service Desk
600 West Ray Road
Suite D-3
Chandler Arizona 85225
602-235-0975
info@smartservicedesk.com
http://smartservicedesk.com

Customers Are The Solution Not The Problem

"Ask your customers to be part of the solution, and never view them as part of the problem."
~ Alan Weiss

Do you approach your business from the point of view of a Satisfied Customer? Remember, customers may forget what you say to them but they'll never forget how you make them feel.

You must first give in order to receive. What does your brand, product or service do for your customers? 

When you conduct consumer research for larger brands, research can be harder to implement in the world of startups, when both time and budget are already stretched. However, there’s nothing like hearing from the customers you’re trying to reach, and there are, many ways to do it.

In the early stages, this could mean pulling together a few focus groups with people who match your target audience (or at least come close) to learn a bit more about what they care about. Of course you shouldn’t make major business decisions this way. But you might discover that what you thought was your product’s primary benefit is actually not as relevant as a different point you could emphasize. Or maybe there’s a must-have feature that hadn’t occurred to you.

If you’ve already built up an audience, send out a simple, multiple-choice survey. Learn what motivated them to become users, what they perceive as your benefits, even just who they are—all of this data helps inform future customer acquisition. You can also understand more about your current offering—what’s working, areas to improve, features to eliminate.

If your business is online and you are launching something potentially complicated, invite people over and watch them use it. The lessons you learn will surprise you.

Yes, there are obviously selfish reasons for going to work every day. Success certainly leads to financial and emotional rewards, even more pronounced when you own the business. But the surest way to achieve this success is by rewarding others first. So remember your lessons from your favorite motivational book, practice generosity, and just like the Grinch’s heart, watch your business grow.

Customers come first! Ignore that axiom at your own risk!

SMART Service Desk IT Service Management Software is a great start to creating your very own customer service legends. We know that your satisfied customers will return again and again. Let us help you increase productivity, reduce operations cost and improve customer experience with our ITIL compliant solutions. No matter the size of your business we have your customer retention solutions.

SMART Service Desk
600 West Ray Road
Suite D-3
Chandler Arizona 85225
602-235-0975
info@smartservicedesk.com
http://smartservicedesk.com

SMART Service Desk Asks: What About Customer Focus Marketing?

What do we mean by Customer focused marketing? Customer focused marketing is the process of determining customer needs and wants in order to drive the working force behind the company's products or services. Managers in the company must determine key factors about its customers in order to steer its marketing approach.

In customer focused marketing it is the customer that drives the entire working force behind the product. Customer focused marketing mangers must know exactly who their customers are and what segments of the market that they fit into. Customer focused marketing mangers need to know the demographics of their customers and information like, how much information do your customers need before making a purchase? Do they buy the latest and the greatest products available or do they stick with what they know?

The challenge is largest when it comes to customer focused marketing. With so many specifics to appeal to the process of doing so can be quite draining. As a customer focused marketing company you must send a unique and powerful marketing message that is focused for and to all of your different consumer groups. Or you can somehow create one marketing plan that will appeal to all customer groups in which you are interested?

As is the case with most business matters, there are technical ways to look at the process of customer focused marketing. The rationale behind needing to look at relationships with customers technically is that there is no use is spending precious time and money on projects and products meant to guide a customer to buy, if ultimately the result is not an increase in cash flow.

In our digital landscape, customers have infinite choices available to them. Brands must make sure they have strong presence and deliver consistent value messages, so that their customers can make educated decisions about what they're purchasing, when and where they want to purchase.

Technology has brought us the incredible ability to provide personalized context and content to customers as they make their way through the purchase cycle. So, you must be sure you're making yourself present in that decision set when and where customers are trying to do their pre-shop research or when they're ready to engage.

For many marketers, the key has been in realizing there are multiple ways to personalize content for customers. Traditionally, transactional history has been a go-to to anticipate the needs and future purchases of customers. However, with the emergence of social becoming a much more inherent behavior of the connected consumer, myriad data sources can help customize the experience.

What does your company do to track and manage your interactions with your customers?

SMART Service Desk IT Service Management Software is a great start to creating your very own customer service legends. We know that your satisfied customers will return again and again. Let us help you increase productivity, reduce operations cost and improve customer experience with our ITIL compliant solutions. No matter the size of your business we have your customer retention solutions.

SMART Service Desk
600 West Ray Road
Suite D-3
Chandler Arizona 85225
602-235-0975
info@smartservicedesk.com
http://smartservicedesk.com

Focus on Your Customers, Not Your Products

Of course you are proud of the products you sell or the services you offer. But your focus should always be on how satisfied your customers are. Does that sound backwards to you?

No matter what you think of your offerings, it is your customer’s satisfaction that matters most.

The first step in this process is that you need to accept that you don’t always know best. Ask your customers for their feedback.  Overall how well do they like what your brand offers.

When Kleenex tissues were first introduced, they were intended to be used with cold cream as a makeup remover. But before long, Kimberly-Clark realized that customers instead were using the product as a disposable handkerchief. Within a few years, that’s exactly how the company was marketing its tissue.

Consumers are smart. So, pay attention to what they have to say about your business -- and be careful not to squeeze yourself into a box so small there’s no room to grow. You never want to risk being so focused on your original vision that you don’t realize when a better opportunity comes along.

Keep in mind that the people who buy your product are also the best positioned to sell it. Give them plenty of reasons to do so.

Making your company, product or brand ripe for evangelism is all about the extras. If you give people more than they expect, they’ll be far more likely to talk you up and encourage others to give you a try. But the trouble is, some startups grab on to the notion of “extras” without understanding exactly how that notion works.

You need to make people want to spend time with your business. That’s true whether you’re a restaurateur, a subscription service or a gadget maker. Today’s consumers want to be engaged with their brand’s identity, and may I say they want to have fun doing it.

Never forget the three Es of the sales business… Education, Entertainment, and Engagement.

Marketing as a practice continues to evolve and it’s important for marketers to evolve with the times and embrace the available technologies. The old way of throwing tons of money into an advertising program to create awareness or to move the needle with regards to sales is quickly becoming antiquated. More and more people are turning to online communities for information. Delivering content that appeals to them is a fantastic and economical way of finding new prospects and building a rapport with them.

SMART Service Desk IT Service Management Software is a great start to creating your very own customer service legends. We know that your satisfied customers will return again and again. Let us help you increase productivity, reduce operations cost and improve customer experience with our ITIL compliant solutions. No matter the size of your business we have your customer retention solutions.

SMART Service Desk
600 West Ray Road
Suite D-3
Chandler Arizona 85225
602-235-0975
info@smartservicedesk.com
http://smartservicedesk.com

Why You Should Choose SMART Service Desk

Is your company or your business in search of IT Service Management Software to help with your internal and external IT management?

SMART Service Desk is a robust and highly flexible IT Service Management (ITSM) application, built on ITIL best practices that help customers and users meet the dynamic needs of a growing business and achieve the highest level of service quality, delivery and performance. We offer the best location or cloud based experience you’ll find in the industry.

SMART Service Desk is the leader in Help Desk, IT Service Management, Quality Management & Customer Relationship Management Integrated Solutions, which are applicable to a wide range of different service organizations. SMART Service Desk of software solutions can be adapted very quickly, easily and economically to suit the customer's systems and business processes. Many our customers have got head start in process definition, to Fast-track your ITIL V3, ISO 9001, ISO 20000 & Other ISO Standardization, initiatives to enhance quality of services and customer satisfaction.

Headquartered in Phoenix, Arizona, SMART Service Desk Software, is a vendor for ITIL Best Practice & ISO 20000 Standards Service management (ITSM) Solutions, Service Desk, CRM, EAM and support software for medium to large enterprises. SMART Service Desk has key customers, such as Toyata, Mitsubishi Motors, Saudi Credit bureau, Tamer Pharma and Oman Arab Bank. Founded in 2008, SMART Service Desk Software is a privately held firm with offices in the United States, India and Partner offices in UK, Saudi Arabia, Oman, UAE and Qatar.

SMART Service Desk will help you to improve service quality and resource utilization across your entire IT infrastructure. With SMART Mobile Custom Applications can access applications from SMART Phones for faster and better-informed business decisions.

Our SaaS solutions on Cloud let you seamlessly manage services, customers and quality improvement programs. Available through any Web browser, our solutions are designed to help you shorten deployment times, reduce risks and lower costs, including support and maintenance expenses.

Is your company looking for customer service solutions to help you deal with customer interaction? SMART Service Desk IT Service Management Software is your answer. We know that your satisfied customers will return again and again. Let us help you increase productivity, reduce operations cost and improve customer experience with our ITIL compliant solutions. No matter the size of your business we have your customer retention solutions.

SMART Service Desk
600 West Ray Road
Suite D-3
Chandler Arizona 85225
602-235-0975
info@smartservicedesk.com
http://smartservicedesk.com

SMART Service Desk Asks About Your Deep Customer Service Thinking

Theodore Roosevelt said, “The most important single ingredient in the formula of success is knowing how to get along with people.” That is a great model for any business to operate under. How does your business, brand or service get along with your consumers?

About Becoming Indispensable to Your Customers

Because companies with deep customer focus are constantly thinking about better, quicker, easier ways of doing things that customers want, they ultimately become indispensable in their lives. Whatever customers need to do (say, use information to make critical decisions differently, ensure employees’ lifetime well-being, manage energy or do on-demand computing), the company with deepest customer focus excels at offering the outcomes each customer is seeking. Through constant testing, customer feedback and the use of that data, the brand becomes indispensable. And as the relationship intensifies, truly sustainable gains are made. No product or service standing alone can accomplish all of that.

The company’s activities become so interwoven with its customers’ activities that clients end up spending more money with the company on a greater variety of offerings over longer periods of time. Thus customers reward the enterprise, giving it many opportunities for profitable growth.

Think about your customer. Would you rather have, say, a new health plan with new features or would you rather have a relationship with a health-insurance company that is committed to solving pretty much all your health and safety problems — an organization that not only provides insurance coverage but, for example, also helps with your health- and safety-related concerns so that problems are caught before they happen and don’t get unnecessarily serious or costly even as you get older? The company was able to reinvent itself only after managers understood the breakthrough process and tools through which deep customer focus is achieved.

And other successful companies have learned as well. IBM might not call its approach deep customer focus, but IBM did more than turn to services when mainframes weren’t selling and PCs sales were dropping: It embedded in its culture a worker mind-set focused on outcomes for customers. That’s how it keeps developing innovations that help customers adapt to constantly changing environments.

Businesses need a systematic process to activate deep customer focus that shapes priorities, behavior and systems. Commitment is critical. Non-implemented acceptance is lethal for any change initiative, but especially for deep customer focus that embraces the entire organization. It is not solely the marketing group’s sphere.

SMART Service Desk IT Service Management Software is a great start to creating your very own customer service legends. We know that your satisfied customers will return again and again. Let us help you increase productivity, reduce operations cost and improve customer experience with our ITIL compliant solutions. No matter the size of your business we have your customer retention solutions.

SMART Service Desk
600 West Ray Road
Suite D-3
Chandler Arizona 85225
602-235-0975
info@smartservicedesk.com
http://smartservicedesk.com

The Lighter Side of Customer Service

Don’t get us wrong we think customer service is serious business. We feel that the bottom line for customer services is “Great Customer Service.”

If your brand does it right and it will deliver increased sales and customer satisfaction. Do it wrong and it can destroy a brand in the eyes of customers. 

However there is definitely a lighter side to the profession. The following story demonstrate the lighter side of customer service.

We all know the “customer is always right.” While the customer might have very much got the wrong end of the stick, sometimes it is easier to appease them if that does not add to costs.

A customer checking out their photo order

Clerk: “Your total is 29.77.”

Customer: “That’s a lot of money. Did you apply my coupon?”

Clerk: Yes, your coupon was applied.”

Customer: “That’s an awful lot. Why are my pictures so highly priced?”

Clerk: “Well you also have a poster.”

Customer: “No, I don’t.”

Clerk: “Yes, you do.”

Customer: “I didn’t order one.”

Clerk: “It’s right here.”

Customer: “It’s not mine.”

Clerk: Opens the poster and shows the customer* “Is that yours?”

Customer: “Well, yes, but I didn’t order that!”

Clerk: “Well, looks like it was an accident. I’ll take that off.”

Customer: “I didn’t order that!”

Clerk: “The wrong button was probably pressed; it happens all the time.”

Customer: “I did not order that! I don’t know how it got there!”

Clerk: “Okay, it’s taken off. Your new total is 14.97.”

Customer: “What are you going to do with my poster?”

Clerk: I will throw it away

Customer: “Well, can I have it?”

Clerk: “Do you want to pay for it?”

Customer: “No! I didn’t order it!”

Clerk: “Then it’s going in our waste bin to be disposed of.”

Customer: “But it’s mine…”

Clerk: “Only if you pay for it. Have a nice day!” The poster is put in the trash.

Customer: “I didn’t order that!”

Was this handled the way you would want the customer to be treated?

SMART Service Desk IT Service Management Software is a great start to creating your very own customer service legends. We know that your satisfied customers will return again and again. Let us help you increase productivity, reduce operations cost and improve customer experience with our ITIL compliant solutions. No matter the size of your business we have your customer retention solutions.

SMART Service Desk
600 West Ray Road
Suite D-3
Chandler Arizona 85225
602-235-0975
info@smartservicedesk.com
http://smartservicedesk.com

Can I Return That?

Today customers seldom ask if they can return something.  They expect that a return, in fact any return is allowed, perhaps even welcomed.

Does your return policy go something like this?

Can I exchange or return my item to your store?

Yes, you can! You may return online, catalog or store merchandise purchases to our stores.  Check out the details below for more information.

If for any reason you do not love any items purchased (including clearance merchandise), they may be exchanged or returned at any time!

    Within 90 days of purchase, refunds will credit back to the original payment method

    If you paid with a gift card, you will receive a merchandise credit.

    After 90 days, we’ll issue your refund as a merchandise credit.

If not, why not?

Do you worry that your customers will take advantage of your return policy? What if they try to return something you don’t even sell? While those problems may raise their ugly heads from time to time, you will find most of your customer are as honest with you as you are with them.

A return policy like this is seldom found at a car dealership.  Perhaps that is why car salesmen and politicians have the reputations that they do.

Many companies have excellent reputations in customer service and returns. How do you want your business thought of? 

You know that at your local restaurant you can return food that is prepared to your request. Food that arrives cold can go back. A dirty glass is no question. So why would a poorly made product be any different? Sometimes sizes very from different manufacturers. If it doesn’t fit you can return it???

Keeping customers and getting new ones are directly related in our socially connected world. One “loud” unhappy customer can taint a very large pool of prospective customers.

What is your business return policy?

SMART Service Desk IT Service Management Software is a great start to creating your very own customer service legends. We know that your satisfied customers will return again and again. Let us help you increase productivity, reduce operations cost and improve customer experience with our ITIL compliant solutions. No matter the size of your business we have your customer retention solutions.

SMART Service Desk
600 West Ray Road
Suite D-3
Chandler Arizona 85225
602-235-0975
info@smartservicedesk.com
http://smartservicedesk.com

Do You Do Christmas In July?

In the Northern Hemisphere, a Christmas in July celebration is deliberately ironic; the July climate is typically hot and either sunny or rainy, as opposed to the cold and snowy conditions traditionally associated with Christmas celebrations in the higher latitudes of the Northern Hemisphere. Some people throw parties during July that mimic Christmas celebrations, bringing the atmosphere of Christmas but with warmer temperatures. Parties may include Santa Claus, ice cream and other cold foods, and gifts. Nightclubs often host parties open to the public.

The late July period provides relatively few opportunities for merchandising, since it is typically after the peak of summer product sales in June and early July, but before the "back to school" shopping period begins in August. Therefore, to justify sales promotions, shops will sometimes announce a "Christmas in July" sale.

While they have not called the sales “Christmas In July” Amazon and Walmart are going head-to-head this July in specials sales for special customers.

Television mass marketer QVC has rolled out their Christmas in July sale as well. They even have Extended Returns QVC® makes Holiday Returns easy! Any item you purchase from our Christmas in July® Sale can be returned for any reason for a refund of the purchase price, minus the original shipping and handling and the Q Return Label fee, until January 31, 2016. Shop with Confidence on QVC.

The earliest known occasion to make the phrase Christmas in July literal was in July 1933 at Camp Keystone, a girl's summer camp in North Carolina, which celebrated with a Christmas tree, gifts, and a visit by Santa Claus. In 1935, the National Recreation Association's journal Recreation described what a Christmas in July was like at a girl's camp, writing that "all mystery and wonder surround this annual event."

The term, if not the exact concept, was given national attention with the release of the Hollywood movie comedy Christmas in July in 1940, written and directed by Preston Sturges. In the story, a man is fooled into believing he has won $25,000 in an advertising slogan contest. He buys presents for family, friends and neighbors, and proposes marriage to his girlfriend.

In 1942, the Calvary Baptist Church in Washington, D.C., celebrated Christmas in July with carols and the sermon "Christmas Presents in July". They repeated it in 1943, with a Christmas tree covered with donations. The pastor explained that the special service was patterned after a program held each summer at his former church in Philadelphia, when the congregation would present Christmas gifts early to give ample time for their distribution to missions worldwide. It became an annual event, and in 1946 the service began to be broadcast over local radio.

More importantly treating your customers to great customer service during and following all sales events is a basic part of your success.

SMART Service Desk IT Service Management Software is a great start to creating your very own customer service legends. We know that your satisfied customers will return again and again. Let us help you increase productivity, reduce operations cost and improve customer experience with our ITIL compliant solutions. No matter the size of your business we have your customer retention solutions.

SMART Service Desk
600 West Ray Road
Suite D-3
Chandler Arizona 85225
602-235-0975
info@smartservicedesk.com
http://smartservicedesk.com

Success Comes From The Right Decisions

Is your company or your business in search of IT Service Management Software to help with your internal and external IT management?

SMART Service Desk is a robust and highly flexible IT Service Management (ITSM) application, built on ITIL best practices that help customers and users meet the dynamic needs of a growing business and achieve the highest level of service quality, delivery and performance. We offer the best location or cloud based experience you’ll find in the industry.

Headquartered in Phoenix, Arizona, SMART Service Desk Software, is a vendor for ITIL Best Practice & ISO 20000 Standards Service management (ITSM) Solutions, Service Desk, CRM, EAM and support software for medium to large enterprises. SMART Service Desk has key customers, such as Toyata, Mitsubishi Motors, Saudi Credit bureau, Tamer Pharma and Oman Arab Bank. Founded in 2008, SMART Service Desk Software is a privately held firm with offices in the United States, India and Partner offices in UK, Saudi Arabia, Oman, UAE and Qatar.

SMART Service Desk is the leader in Help Desk, IT Service Management, Quality Management & Customer Relationship Management Integrated Solutions, which are applicable to a wide range of different service organizations. SMART Service Desk of software solutions can be adapted very quickly, easily and economically to suit the customer's systems and business processes. Many our customers have got head start in process definition, to Fast-track your ITIL V3, ISO 9001, ISO 20000 & Other ISO Standardization, initiatives to enhance quality of services and customer satisfaction.

SMART Service Desk will help you to improve service quality and resource utilization across your entire IT infrastructure. With SMART Mobile Custom Applications can access applications from SMART Phones for faster and better-informed business decisions.

Our SaaS solutions on Cloud let you seamlessly manage services, customers and quality improvement programs. Available through any Web browser, our solutions are designed to help you shorten deployment times, reduce risks and lower costs, including support and maintenance expenses.

Is your company looking for customer service solutions to help you deal with customer interaction? SMART Service Desk IT Service Management Software is your answer. We know that your satisfied customers will return again and again. Let us help you increase productivity, reduce operations cost and improve customer experience with our ITIL compliant solutions. No matter the size of your business we have your customer retention solutions.

SMART Service Desk
600 West Ray Road
Suite D-3
Chandler Arizona 85225
602-235-0975
info@smartservicedesk.com
http://smartservicedesk.com

Does Your Business Fly or Fail During the Summer?

While summer can be a boom time if you’re selling ice cream or pool cleaning services, it can be a slow season for many businesses. With people going away on vacation or simply taking time off, many small businesses feel the pinch of slower business activity. But summer doesn’t have to mean a drop in income. Play your cards right and it can be an excellent time to solidify existing customer relationships and take advantage of a slower pace to execute professional, tried and tested marketing techniques.

When it comes to your slow selling season you can always ask your most satisfied customers to tell their friends, colleagues, or family members about your business. Consider offering them some exclusive service or benefits that they can brag about to their friends; try building a VIP email newsletter list that puts customers “in the know” about new products, sales or promotions before anyone else. Then add a link to every email marketing promotion you send that allows them to forward the message to a friend.  Soon, their friends will want to get in on the action, your VIP list will grow, and so will your business.

It’s not just your satisfied customers who can refer your business. Consider asking any business partners, vendors, and friends to help you get the word out. This can be as simple as placing postcards in the shop next door or rewarding a local hotel concierge when they send people to your business.

BOGO
This promotional tactic probably dates back to the dark ages, so you know the drill. Buy one item and then get one free or at a discount. Buy one full priced entrée and get another at half price. This is similar to a package deal offer.

Thinking Outside Your Box
Is there a new way that your products or services can be used now? If you sell snowmobiles summer is definitely off season. Can you think of a way to use them, repair them, modify them that makes sense during the off season? What can you teach to your market?

Remember, travelers and those people enjoying the outdoors are in your neighborhoods too.  Whether they are getting ready to leave for a trip or they just got to their destination, travels needs fuel and other items on the go. Be ready!

SMART Service Desk IT Service Management Software is a great start to creating your very own customer service legends. We know that your satisfied customers will return again and again. Let us help you increase productivity, reduce operations cost and improve customer experience with our ITIL compliant solutions. No matter the size of your business we have your customer retention solutions.

SMART Service Desk
600 West Ray Road
Suite D-3
Chandler Arizona 85225
602-235-0975
info@smartservicedesk.com
http://smartservicedesk.com