Wednesday, August 26, 2015

Is Your Planning and Production Aligned?

Customer demand in today’s consumer-driven, multi-channel marketplace is more volatile than ever. Yet the majority of manufacturers are still using outdated production planning methods, such as spreadsheets and plant by plant scheduling, to make critical planning decisions.

The JDA Vision 2015 Supply Chain Market Study is based on a global executive survey, with responses coming from 17 countries across many industries. An important take-away from the production planning and scheduling section of this report is that these methods are not well aligned with executives’ stated strategies.

To deal with these complexities and better respond to demand volatility while balancing customer services levels and supply chain costs, more than 8 in 10 responding companies, and all respondents over $5 billion in revenue, are turning to segmentation strategies. By segmenting their customer base and products, they can align them with the production planning strategy that best fits each segment’s volume and service needs, such as make to order vs. make to stock. By aligning the segments to the best production planning and supply chain strategies, companies can reduce cycle times, lower inventory levels, improve margins and provide differentiated levels of service.

Even if your company is nowhere near the 5 billion mark you make want to consider tailoring products and services to your local consumers. 

We all know the old saying, ”Happy Wife = Happy Life.” Well a successful business must have “Happy Customers.” 

If your business has at least a one year history you can generate for the next twelve months based on historical sales data, the consensus forecast generated during the demand review and with inputs from sales and marketing teams and the demand planner. But, only if your business the necessary data with which to pull the facts need to make your forecasts. What software or data collection does your business have in place to track all the aspects need to do future sales, production and planning forecasting?

Do you have a way to focus on more information, less data? This can be another key to successful sales and operations planning using clean, current, and accurate data. Plans are often slowed down by the effort of gathering data that has minimal importance to the overall project. It is important to ensure that you know exactly what business problem you are trying to resolve and understand the minimum data necessary for the project.

SMART Service Desk IT Service Management Software is a great start to creating your very own customer service legends. We know that your satisfied customers will return again and again. Let us help you increase productivity, reduce operations cost and improve customer experience with our ITIL compliant solutions. No matter the size of your business we have your customer retention solutions.

SMART Service Desk
600 West Ray Road
Suite D-3
Chandler Arizona 85225
602-235-0975
info@smartservicedesk.com
http://smartservicedesk.com

Tuesday, August 25, 2015

Does Your Marketing Support Your Customer Service?

Great Customer Service is at the heart of all successful companies. It can help you develop a loyal customer base and improve relationships with your customers.

In our current ultra-competitive market, it is tempting to chase new business. However, to boost revenue and profitability in your business, your best bet is to focus on customer retention and build customer loyalty. Loyal customers come back time and again; they will also promote your business through word-of-mouth recommendation. By building a long-term customer base, you can reduce the costs of looking for new customers and that will improve the bottom line.

Great service helps turn customers into ambassadors for your business, they will buy your products and services regularly and give you valuable feedback on your performance as well as supporting you through good times and bad.

Even the smallest business needs to plan and control its customer communications. Customer relationship management (CRM) is not the preserve of big corporations. To succeed, every business needs to take a customer-centric approach and build good relationships with their customers based on trust. People buy from companies that they Know - Like - Trust.

You have to work at your customer relationships. Never ever take your best customers for granted. Keep ion touch with them so you can respond as their needs evolve and reward them for their loyalty.

The very sad reality is that customers don't usually complain; most just go elsewhere. Others not only complain, but demand action and meaningful compensation. Most businesses handle complaints poorly. Set up a customer complaints procedure and respond promptly. Resolve the issue so that you don't make the same mistake twice and tell the customer how you have dealt with it.

One very telling indicator of an effective marketing team is when leads have clear expectations for how your business' products and services will help them. And when leads have clear expectations, the transition from lead to customer, as well as that customer's subsequent experience as a customer, can go much more smoothly. This is how Marketing can help prevent customer loss, since often customer churn is the result of misleading expectations that can be attributed back to misleading marketing campaigns.

For example, if your marketing team was relying heavily on the messaging that the indoor paint you sell dries in minutes, but in reality customers report that it takes hours, your marketing team could rectify the false expectations they were setting in their marketing campaigns.
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SMART Service Desk IT Service Management Software is a great start to creating your very own customer service legends. We know that your satisfied customers will return again and again. Let us help you increase productivity, reduce operations cost and improve customer experience with our ITIL compliant solutions. No matter the size of your business we have your customer retention solutions.

SMART Service Desk
600 West Ray Road
Suite D-3
Chandler Arizona 85225
602-235-0975
info@smartservicedesk.com
http://smartservicedesk.com

Monday, August 24, 2015

Is Your Marketing Tied To Your Customer Service?

Perhaps we should ask how closely they are aligned.  Has your customer service ever learned about a marketing change from a customer interaction?


A new buzz phrase is CX. which stands for Customer Experience. Customer experience is increasingly defined through online social interaction with companies. Consumers carry in their pockets powerful computers, which they use to do research, shop, and communicate their experiences with suppliers and their products to an online community of family, friends, colleagues, and others. That fairly new online CX now has the power to make or break a new product or even a well-established company.

Social media used to be best for sharing brief content and counting up the “likes” to measure success. But consumers now use social media to do far more: to shop, to share purchases with friends, and to launch complaints. After all, posting to a page or launching a # hashtagged tweet is much simpler than calling a customer service phone number or searching for a contact form on a website.

If marketing makes a promise or even implies a benefit and your customer experience (CX) feels out-of-step or feels you under-delivered your customer service will hear or read about it. If they are caught unprepared it will take them precious time to research the facts so they can respond properly.

That proper response can mean the difference from a minor error moving on to major news story and customers lighting up social media. It can become a brush fire that can consume your good will faster than it can be rebuilt.

Remember that all contact via social media has to be understood in a customer service context. What’s unique about handling inquiries occurring on Facebook, Twitter, and their counterparts is that the communications are public, very public and there isn’t much chance to filter responses before they are seen by ;large groups of readers. You’ll need to be responsive and audience-aware to use social media for the strongest customer service.

Customer engagement has been discussed widely, numerous high-profile conferences, seminars and round-tables have either had CE as a primary theme or included papers on the topic.

Customer engagement marketing places conversions into a longer term, more strategic context, and is premised on the understanding that a simple focus on maximizing conversions can, in some circumstances, decrease the likelihood of repeat conversions CE aims at long-term engagement, encouraging customer loyalty and advocacy through word-of-mouth. Thought similar, customer engagement and customer commitment are distinct constructs.

In store, or offline customer engagement is best leveraged by associates’ extensive brand and product knowledge, and the digital access that supports it. Equipped with a tablet that also delivers store and sales training, educated on-floor associates become brand ambassadors who can show consumers high-definition product imagery and video to help cross-sell, up-sell, grow relationships and foster loyalty.

Online customer engagement is qualitatively different from offline engagement as the nature of the customer’s interactions with a brand, company and other customers differ on the internet. Discussion forums or blogs, for example, are spaces where people can communicate and socialize in ways that cannot be replicated by any offline interactive medium. Customer Engagement marketing efforts that aim to create, stimulate or influence customer behavior differ from the offline, one-way, marketing communications that marketers are familiar with. Although customer advocacy, for example, has always been a goal for marketers, the rise of online user generated content can take advocacy to another level.

SMART Service Desk IT Service Management Software is a great start to creating your very own customer service legends. We know that your satisfied customers will return again and again. Let us help you increase productivity, reduce operations cost and improve customer experience with our ITIL compliant solutions. No matter the size of your business we have your customer retention solutions.

SMART Service Desk
600 West Ray Road
Suite D-3
Chandler Arizona 85225
602-235-0975
info@smartservicedesk.com
http://smartservicedesk.com

Friday, August 21, 2015

Looking For Affordable IT Service Management Software

If you are looking for the IT Service Management Software solution for your business you want to know many things about that software product.

Is it scalable, so that it will work now and then continue to grow and support my business needs in the future?

How is easy is it to load, implement and use? How quickly will my employees be able to use the software to support our customer’s needs?

Of course the investment your company needs to make to bring this solution online can be a primary concern.

Considering how customizable the SMART Service Desk IT Service Management Software is the pricing is not like buying a new car where looking, liking and purchasing is a very set process and amount.

SMART Service Desk software enables comprehensive, best practice based Incident / Case management processes via intuitive, easily adopted, enterprise scale web technology. Integrates core service and support components into one complete Help Desk solution which help you to reduce service costs and increase service delivery operational efficiency. Manage service issues from the initial call; too complete job and service restoration. With SMART Service Desk you can reduce call volumes and encourage user self-service by letting users search FAQs, approved solutions, and workarounds. You can use Increase customer / user satisfaction ratings using surveys.

SMART Service Desk software can be both local or cloud service based for what best fits your solutions and what will be best for your individual business needs.

We think that our price structure will be both surprising and very affordable for your small to medium sized business.
Our solutions are not only scalable but we have different solutions that can be a better fit for your specific business needs. Our SMART Service Desk Plus delivers a customer-friendly IT self-service portal, powerful dashboards and reporting, and superior mobility to your organization. With SMART, IT organizations can support ITIL® best practices for IT Service Management (ITSM), consolidating the service desk function with the processes that underpin the efficient delivery and support of service, With PinkVERIFY® certified ITIL® processes in SMART Service Desk Plus; you can be assured of the best practices you will implement for your process and workflow.

Is your company looking for customer service solutions to help you deal with customer interaction? SMART Service Desk IT Service Management Software is your answer. We know that your satisfied customers will return again and again. Let us help you increase productivity, reduce operations cost and improve customer experience with our ITIL compliant solutions. No matter the size of your business we have your customer retention solutions.

SMART Service Desk
600 West Ray Road
Suite D-3
Chandler Arizona 85225
602-235-0975
info@smartservicedesk.com
http://smartservicedesk.com

Thursday, August 20, 2015

Is Your Customer Service Listening?

Are you listening to understand or are you listening to simply reply? Do you understand and appreciate the difference? Does this apply to everyone that is part of your businesses’ customer “service?” What is your action plan for what you are hearing?
Effective listening is perhaps the most valuable skill your Customer Service team can have. It is the linchpin in a needs-based, consultative service strategy that determines and delivers what the customer needs and wants. Is your customer service team as effective as it could be? You can teach them how to listen to the customer to resolve the real problem, avoid future difficulties and keep your business running cost-effectively.

Listening properly enables your customer service staff to draw customers into an interactive conversation in which they can ask insightful questions, probe for reactions and respond to those customer reactions correctly.

When it comes to customer service, your people make the difference. Hearing is not the same as listening; in other words, receiving sounds is not the same as paying attention to their true meaning.

From the rational and tangible perspective, really listening is the key to get to know your customers better, understand their needs and get to the basis of their problems. Listening helps us provide a better service by allowing us to focus on truly effective actions that generate the results your customer expects (and deserves).

Your most precious asset, no matter what business you have, is your existing customers. You expended considerable effort to entice these folks to do business with you. So why not intensely focus on their behavior as they are doing business with you? Talk to them and listen carefully.

Some folks refer to this as real customer engagement. No matter the current buzz words you apply the skill of listening to your customer is a vital one. This skill must become pervasive throughout your company.

Let’s look at the following definition; Customer Engagement (CE) is considered as a behavioral manifestation toward the brand or firm that goes beyond transactions. In some businesses Customer Engagement becomes efficient Customer Management… Do manage or listen to your customers?

SMART Service Desk IT Service Management Software is a great start to creating your very own customer service legends. We know that your satisfied customers will return again and again. Let us help you increase productivity, reduce operations cost and improve customer experience with our ITIL compliant solutions. No matter the size of your business we have your customer retention solutions.

SMART Service Desk
600 West Ray Road
Suite D-3
Chandler Arizona 85225
602-235-0975
info@smartservicedesk.com
http://smartservicedesk.com

Wednesday, August 19, 2015

Who Sets The Customer Service Standard?

The real question that is almost not talked about is “who” sets the standard for customer service, the business or the customer? When you think about the question is your response, of course the business sets the customer service standard. But, if your customer is able to choose “who” to buy from then the customer just may be the one who sets the standard of care. 


If the customer chooses your competitor over you and you are both selling the same product and at the same price then what made them choose the other guy? Was it customer service? Yes, location, hours of operation and other factors can enter into the buying decision. But never underestimate the factor of post-sale service.

When customers patronize a business, they expect to be sold quality services and products. Of course, customers also assume that the salesperson or customer representative gives them quality service as well. That’s why having customer service standards are important to your company.

Once a business sets its customer service goals or standards, employees need frequent feedback on their performance so that they know if they are reaching the companies’ goal. Further, to ensure that customer service goals will be met, managers should recognize and reward teams and individuals who demonstrate outstanding customer service or who meet or exceed their customer service goals.

Business also need to make sure that the standards they set are actually meeting the wants and needs of their customers. While you can watch the sales level increase or decrease.  They can also just ask the customer through a survey of some type, “How are we doing?” That can and should include customer service as well as product and service questions.

Chances are, you’ve heard plenty of stories, where a customer encounters bad service from an employee or manager at a business and tells everyone about their experience. An angry customer tells all of their friends who patronize the store or writes bad reviews about the business on the Internet. Either way, word gets around that your business is not a great place to purchase from.

In today’s social media context news travels fast, real fast. News services constantly monitor social media looking for juicy stories. The news is happy to present that funny or tragic story that they know will draw viewers.

Your business may have amazing products, but if your customer service standards aren’t very high, you won’t get far. When customers come in contact with every person in the business, they make a judgment about how they feel about the company. With each client you sell services to, your reputation is at stake. That’s why treating each transaction with a customer with respect and consideration is vital.

So who sets your companies' customer service standards?

SMART Service Desk IT Service Management Software is a great start to creating your very own customer service legends. We know that your satisfied customers will return again and again. Let us help you increase productivity, reduce operations cost and improve customer experience with our ITIL compliant solutions. No matter the size of your business we have your customer retention solutions.

SMART Service Desk
600 West Ray Road
Suite D-3
Chandler Arizona 85225
602-235-0975
info@smartservicedesk.com
http://smartservicedesk.com

Tuesday, August 18, 2015

What Is Your Standard For Customer Care?

Companies provide various products and services to their customers in exchange for payment.  Customer expect different levels of care both pre and post purchase. The standard of customer care varies wildly from company to company. Future purchases may well hinge on how well the company meets that unknown standard of expected customer care or service. How does a company meet a standard that is both unknown and ever changing?

In some cases companies actually publish guidelines for customer that outline the manner and way that they expect or intend to deal with customers at least post purchase.

Customer care has evolved well beyond the posting of an 800 phone number that allowed customer to call and make inquiries about product usage and problems. From social media to direct phone based apps are just part of the mix that customer have come to expect (demand) when dealing with today’s product sales and service interactions. Companies that fall behind find the customer quickly moves to companies that provide (meet) current customer expectations.

Does your companies Standard Operating Procedures (SOP) meet today’s customer service expectations?

Each market had its own unique regulations and protocols for customer acquisition, service, switching, billing, and communications with market operators and utilities. An astute team of energy market experts recognized that the cumbersome, resource-intensive CIS systems developed for regulated rate payers would never work in these markets. Instead, a new breed of competitive retailers would require a technology platform that could support a very different revenue management model, a model that enabled faster market entry, quicker addition of new products and services, agile pricing and supply contracts, accelerated cash flow, and a significantly lower cost to serve.

Do regulations affect the way you are constrained to deal with customer interactions? 

Customers expect trouble free usage, at a known level of performance as well as education that enhances the standard Customer Care with local resources and quick delivery. Does your company provide customer service contracts that go beyond just product repair and maintenance?

When your buys a Customer Care Package you know that they expect a service team to support them, while they work or use your product. Does your Customer Care Package support give access to your benefits at any sales office or locations?

SMART Service Desk IT Service Management Software is a great start to creating your very own customer service legends. We know that your satisfied customers will return again and again. Let us help you increase productivity, reduce operations cost and improve customer experience with our ITIL compliant solutions. No matter the size of your business we have your customer retention solutions.

SMART Service Desk
600 West Ray Road
Suite D-3
Chandler Arizona 85225
602-235-0975
info@smartservicedesk.com
http://smartservicedesk.com